Digital Media Marketing Manager

Key

Responsibilities

Digital

Marketing Strategy

Develop and implement digital marketing strategies

tailored to the beauty industry, focusing on brand awareness,

community engagement, and e-commerce growth.

Manage multi-channel campaigns across social media,

search engines, e-commerce platforms, and influencer

networks.

Content

& Brand Communication

Create and oversee engaging beauty-related content (short

videos, tutorials, lifestyle visuals, campaigns) that resonate with

target audiences.

Ensure brand consistency

across all digital touchpoints, including website, social media,

and e-commerce

platforms.

Social

Media & Influencer Marketing

Drive growth and engagement across key platforms

(Instagram, TikTok, Facebook, Xiaohongshu, etc.).

Identify and collaborate with beauty KOLs / KOCs to

strengthen brand visibility and product

adoption.

Performance

& Growth Marketing

Plan and manage paid media campaigns to boost traffic,

conversion, and customer acquisition.

Analyze

campaign performance, track KPIs, and optimize strategies to

improve ROI.

Market

Trends & Consumer Insights

Monitor beauty industry trends and consumer behavior to

adjust digital marketing tactics.

Conduct

competitor benchmarking to maintain a strong market

positioning.

Requirements

Bachelor's degree in Marketing, Communications, Business,

or related field.

• 3 years of experience in

digital marketing field.

Strong track record

in social media management, influencer marketing, and e-commerce

promotion.

Hands-on experience with

beauty-related content creation and storytelling.

Familiar with digital tools such as Google Analytics,

Meta Ads, TikTok Ads, or equivalent.

Creative,

data-driven, and detail-oriented with strong project management

skills.