Digital Marketing Manager - TOP BRIDAL PTE. LTD.

Roles & Responsibilities

We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, Google and Bing etc.).

Position Summary :

We are seeking a results-driven Paid Media (Facebook, Google, Bing) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.

Job Description :

• Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.
• Continuously test and experiment with different ad formats, targeting options, and creative strategies.
• Conduct market research and analyze customer data to identify opportunities for growth

Key Requirements :

Tell employers what skills you have

Team Collaboration

Analytical Skills

Budget Management

Online Advertising

Marketing Communications

Targeting

Digital Marketing

Finish

Social Media Marketing

Ab Testing

Facebook

Google Analytics

Marketing Analytics

Apparel

Brand Awareness