E-Commerce and Digital Marketing Manager

Position Overview

The E-Commerce & Digital Marketing Manager will primarily be responsible for the planning and execution of strategies to maximise revenue contribution for the Hotel with the support of an appointed agency. As the main lead for digital initiatives that support the e-Commerce business, job responsibilities include but are not limited to Search Marketing, PPC, SEO, Display Media Campaigns and Paid Media. The individual should display a strong understanding of rate strategies and channel performance of the Hotel and apply them effectively, manage and coordinate between Corporate Office and property teams to ensure the timely execution of digital initiatives, being the key driver in shaping digital transformation within the organisation, while maintaining consistency of digital initiatives according to brand guidelines.

The Role

Brand Equity

• Develop digital communication plans in accordance to business objectives
• Develop market research parameters to identify market awareness and brand association
• Develop digital strategies to enhance brand reputation and achieve positive brand equity
• Manage actions to mitigate reputation risk exposure based on business impact analysis
• Manage the design and performance of the hotel websites as well as digital and social media platforms to ensure brand consistency

Marketing Strategies, Campaigns and Event

Talent Profile :