Digital Brand Manager (D2C E-commerce) - ORIGIN SLEEP PTE. LTD.

Roles & Responsibilities

We are a fast-growing D2C mattress and sleep solutions company, committed to delivering premium products with exceptional customer experience. As we continue expanding across digital channels, we are looking for a Digital Brand Manager to shape our brand identity and drive online sales growth.

Role Overview

This is a strategic role at the intersection of branding, creative direction, and digital growth . You will not be executing campaigns directly, but you will guide, critique, and align cross-functional teams (performance marketing, design, PR / KOLs) to ensure our online presence converts into sales.

If you have a keen aesthetic sense , proven D2C industry experience , and the ability to connect brand storytelling with revenue impact, this role is for you.

Key Responsibilities

• Develop and refine brand positioning and creative direction to strengthen our online presence and sales conversion.
• Review, evaluate and feedback on designs, creatives, and content to ensure they are both aesthetically appealing and commercially effective.
• Collaborate with internal and external teams :
• Work with performance marketers (SEO / SEM, paid ads) to ensure campaigns meet ROI.
• Work with PR partners to secure collaborations and content that builds brand awareness and trust.
• Identify consumer insights, market trends, and competitor strategies to shape content and creative direction.
• Monitor brand consistency across website, social media, campaigns, and partnerships.
• Provide direction on content formats and storytelling that attract, engage, and convert customers.

Requirements

Nice-to-Haves

What We Offer

Tell employers what skills you have

Sales

Creative Direction

Advertising

Customer Experience

Social Media

Brand Marketing

Shopify

eCommerce

Marketing

Digital Marketing

Brand Management

Storytelling

WordPress Design

Brand Awareness