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E-Commerce & Digital Marketing Manager
PLAIN VANILLA BAKERY PTE. LTD.D05 Clementi New Town, Hong Leong Garden, Pasir Panjang, SG10 days ago
Job descriptionPlan, execute, and optimise full-funnel digital campaigns across SEM, Paid Social, CRM, and other bottom-funnel channels—fully managed in-house (we do not work with a media agency). Conduct A / B testing, audience segmentation, and competitive analysis to refine creatives, messaging, and customer acquisition / retention best practices. Adopt and evolve best-in-class attribution models to measure cross-channel impact and enhance decision-making. Develop our SEO strategy and implement best practices with ongoing actionable insights, optimisation and organic traffic improvements. Partner with Brand Comms to maintain cohesive and brand-aligned messaging across digital touchpoints. Analyse and report on site, campaign and channel performance weekly and monthly, with actionable recommendations for continuous improvement. Develop a strong understanding of our data architecture and help build a unified, reliable source of truth across the business. Work closely with leadership to align digital strategies with broader business goals and brand objectives. Degree / Diploma in Marketing, or a related field. At least 3+ years’ experience working in an e-commerce and digital marketing role. Proficient in Google and Meta Ads Manager and other paid channels, with a strong track record of managing paid media budgets to achieve high ROAS. Experienced in Google Analytics and other web analytics tools. Analytical, attentive to detail and able to proactively utilise data, consumer behaviour and market trends to maximise online revenue while enhancing brand equity. A collaborative team player with a strong sense of ownership, leadership and respect for others. Excellent communication skills are a must. Experience with Shopify, UI / UX, data and app management is highly valued.
Roles & Responsibilities
Key Responsibilities
1. E-Commerce & Digital Experience
- Drive high-growth online revenue targets with full ownership of our website and digital storefront.
- Lead conversion optimisation, and build a seamless, best-in-class customer journey across all digital touchpoints.
- Conduct regular site audits and troubleshoot usability and conversion issues as they arise.
- Oversee accurate product roll-outs and content updates to minimise friction for Sales Operations and enable seamless order fulfilment.
- Identify and implement high-impact initiatives, including category management, O2O experiences, loyalty integration and new digital revenue streams.
2. Digital & Performance Marketing
3. Data & Reporting
Job requirements
As part of the recruitment process, shortlisted candidates will be required to complete a Case Study Assignment to assess strategic thinking and problem-solving skills.
Tell employers what skills you have
CRM
Usability
Budgets
SEM
Analytical Skills
Marketing Strategy
Channel
Category Management
Brand Equity
Attentive
Digital Marketing
Audience Segmentation
Consumer Behaviour
Customer Acquisition Strategies
Ab Testing
Google Analytics
SEO
Web Analytics
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Digital Marketing Manager • D05 Clementi New Town, Hong Leong Garden, Pasir Panjang, SG
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