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E-Commerce Manager
ORIENTAL FOOD & SERVICES PTE. LTD.D25 Kranji, Woodgrove, Woodlands, SG4 days ago
Job descriptionManage and optimize digital advertising campaigns on platforms like social media channels tailored to the FMCG market. Develop and execute content digital marketing strategies that enhance brand visibility and consumer engagement within trade channels. Utilize tools and data analytics to drive targeted campaigns, customer segmentation, and personalized digital marketing efforts. Stay current with industry trends, consumer behaviour, and digital innovations in the FMCG sector, applying this knowledge to enhance performance. Work with internal and external teams to create and optimize content that supports both brand and trade partner objectives. Ensure that content is tailored to the FMCG audience and adheres to industry regulations and standards. Use data-driven insights to refine strategies, improve ROI, and drive incremental sales growth. Coordinate with relevant operational teams to ensure a smooth handover of goods to customers. Provide support to operations when needed to ensure seamless executive. Minimum Diploma in Marketing, Business, eCommerce, or a related field. At least 5 years of work experience in digital marketing, with a strong focus in the FMCG industry required. Proficiency in eCommerce tools and platforms, including experience with major FMCG retailer websites and marketplaces. Demonstrated experience in direct negotiation with buyers and retailers, as well as a comprehensive understanding of consumer channels, is essential. Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure the brands stay top of mind. Strong understanding of FMCG sales dynamics, trade marketing, and shopper behaviour Experience with digital marketing tools and online platforms (e.g.Tiktok, Shopee, Lazada, etc). Excellent communication, negotiation, and relationship-building skills. Knowledge of FMCG regulatory requirements and industry standards is a plus. Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously. Strong analytical abilities are necessary, along with the capacity to identify new growth opportunities. Must be highly motivated, driven, patient, and possess a positive attitude, contributing effectively as a team player.
Roles & Responsibilities
eCommerce Management :
- Develop and manage the eCommerce strategy for trade partners, ensuring alignment with overall business objectives.
- Oversee the execution of eCommerce operations, including product assortment, pricing strategies, promotions, and inventory management.
- Collaborate with sales teams to ensure seamless integration of eCommerce initiatives with offline trade strategies.
- Optimize product listings, ensuring they are compelling, accurate, and optimized for search and conversion.
- Monitor, analyze, and report on key performance metrics (KPIs) for eCommerce and digital marketing activities.
Digital Marketing Strategy :
Operations Management :
Job Requirements :
Tell employers what skills you have
Social Media
Dynamics
Listings
Segmentation
Marketing Strategy
Analytical Abilities
FMCG
Operations Management
Strategy
Inventory Management
Assortment
Digital Marketing
Consumer Behaviour
Data Analytics
Pricing
Trade Marketing
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Manager • D25 Kranji, Woodgrove, Woodlands, SG
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