Branding Manager - KT - D01 Cecil, Marina, People’s Park, Raffles Place, SG

Roles & Responsibilities

Settings : Bakery Café (Newly Launch)

Location : Tanjong Pagar

Job Summary :

Seeking an experienced Branding Manager to lead the launch and growth of their new bakery café in Singapore, operated by Japanese Company. This is a critical leadership position that will report directly to the Director and will oversee the brand development, product planning, sales strategy, and team management, with the goal of establishing a locally rooted, community-focused brand.

As the Branding Manager, you will play a key role in shaping the café's identity in the Singapore market, adapting the existing product and packaging concepts to suit local preferences, and building strong connections with suppliers, vendors, and other partners.

The role involves full oversight of operations from launch to eventual multi-store expansion.

Job Description :

• Lead the brand development and localization strategy for the Singapore market
• Oversee product planning and development, in alignment with the brand’s concept
• Develop and execute sales and marketing strategies tailored to local customers
• Manage relationships with suppliers, vendors, and service providers (e.g. packaging, kitchenware, etc.)
• Ensure hygiene, food safety, and regulatory compliance standards are met
• Recruit, train, and manage the in-store and support teams
• Be actively involved in the launch phase, including being on-site at the café during opening
• Collaborate with the Director on long-term business development and potential expansion plans
• Build a brand that integrates with the local community and earns customer loyalty

Requirements :

Preferred Qualifications :

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Tell employers what skills you have

Licensing

Management Skills

Advertising

Regulatory Compliance

Food Safety

Localization

Restaurants

Customer Loyalty

Content Strategy

Brand Design

brand image

Strategy

Packaging

Team Management

Food & Beverage

Bakery

Business Development

Brand Development

Japanese

People Management