Islandwide, SG - Marketing & E-Commerce Manager (FMCG Beauty Retail)

Roles & Responsibilities

About Us

We’re a fast-growing beauty retail group representing premium local skincare brand. With a retail footprint across major malls and a rapidly expanding online presence, we aim to redefine skincare retail through innovation, storytelling, and data-driven customer experience.

The Role

We’re looking for a strategic and hands-on Marketing & E-Commerce Manager to lead the digital and retail marketing roadmap — from brand growth to conversion. You’ll own the full funnel : awareness, engagement, and sales — both online and offline.

Key Responsibilities

• Develop and execute marketing strategies for retail and e-commerce channels to drive brand visibility and sales.
• Manage online marketplaces (Shopee, Lazada, TikTok Shop) and brand.com store , including campaign planning, listings, pricing, and analytics.
• Lead performance marketing (Google Ads, Meta, TikTok) with agencies or internal teams to achieve strong ROI.
• Oversee content strategy & creative direction — product launches, influencer / KOL collaborations, social media calendars.
• Drive CRM & loyalty programs , analysing customer data to improve retention and repeat purchase rates.
• Coordinate retail marketing activities — in-store promotions, POS materials, product sampling, and event collaborations.
• Track and report on KPIs — digital traffic, conversion rates, ROAS, and category growth.

Requirements

What We Offer

Tell employers what skills you have

CRM

Excellent Communication Skills

Sales

Sampling

Lifestyle

Leadership

Creative Direction

Customer Experience

Social Media

Listings

FMCG

Content Strategy

Marketing

Digital Marketing

Storytelling

Pricing