Marketing & Engagement Manager - NORTH LONDON COLLEGIATE SCHOOL (SINGAPORE) PTE. LTD.

Roles & Responsibilities

NLCS (Singapore) believes that each employee makes a significant contribution to our success and that contributions should not be limited by the assigned responsibilities.

Therefore, this position description is designed to outline primary duties, qualifications, and job scope, but not limit the employee, nor NLCS (Singapore), to only the work identified. It is the expectation of the school, that each employee will offer his / her services wherever and whenever necessary to ensure the success of our organisation.

Our School is committed to safeguarding and promoting the welfare of children and young people. The School expects all teaching staff, non‐teaching staff and volunteers to share and uphold this commitment.

NLCS (Singapore) is looking for an enthusiastic, highly qualified and committed Marketing & Engagement Manager , with an outstanding track record. This is an exciting opportunity to be part of the development of the NLCS family of schools, drawing on the significant educational expertise and resources of NLCS International.

Position Summary

The Marketing & Engagement Manager will play a pivotal role in driving enrolment growth and strengthening brand awareness for NLCS (Singapore). This position requires a seamless blend of admissions expertise and marketing acumen, ensuring the highest standards of professionalism in managing prospective family relationships, executing targeted campaigns, and guiding families through every stage of the admissions journey.

Enquiry Management & Lead Development

• Develop a robust pipeline of prospective families through proactive outreach and engagement.
• Build relationships with trusted education agents to diversify and strengthen recruitment channels.
• Monitor and follow up on all leads, ensuring timely responses and accurate tracking of conversion rates by source.
• Implement lead nurturing campaigns using email automation and personalised communication.
• Maintain detailed CRM records to support reporting, data integrity, and pipeline forecasting.

Marketing & Digital Engagement

School Tours & Events

Administration & Analytics

Experience :

Safeguarding

Abide by the school safeguarding policy and keep abreast of any changes

Tell employers what skills you have

CRM

Trade Shows

Forecasting

Budgets

Microsoft Office

Analytical Skills

Teaching

Customerfacing

Drawing

Administration

Attention to Detail

Regulatory Requirements

Pricing

MIS

Brand Awareness