Associate Director, Wayfinding

We are seeking a highly experienced and visionary Associate

Director, Wayfinding to join our dynamic team. This leadership role

is ideal for someone with a deep passion for designing intuitive,

inclusive, and visually compelling wayfinding systems that elevate

user experience across complex environments.

As

Associate Director, you will oversee the strategic direction and

delivery of large-scale, high-profile wayfinding projects across

Singapore and the Middle East. You will guide the full lifecycle of

design, from initial concept through to final implementation,

ensuring alignment with brand identity, operational goals, and

stakeholder expectations.

You will collaborate

closely with architects, engineers, designers, and client teams to

develop innovative, user-centered navigation solutions. Your

expertise in materials, fabrication, and installation methods will

be key to ensuring the successful execution of each

project.

This is a unique opportunity to shape

the way people interact with physical spaces and contribute to the

creation of world-class wayfinding systems that leave a lasting

impact.

Key

Responsibilities :

Strategic Concept Development :

Lead the creation of innovative, user-centric

wayfinding strategies that respond to the unique needs, behaviours,

and cultural contexts of diverse audiences. Ensure concepts are

grounded in accessibility, inclusivity, and spatial

clarity .

Design Leadership and Execution :

Oversee the development of comprehensive design

packages, including signage systems, environmental graphics, maps,

and digital interfaces. Ensure all outputs adhere to brand

guidelines, project specifications, and international best

practices in wayfinding design.

End-to-End Project Management :

Manage the full lifecycle of wayfinding

projects-from initial briefing and concept development through to

final installation. Ensure projects are delivered on time, within

budget, and to the highest quality standards.

Stakeholder Engagement : Act

as a key liaison with clients, architects, engineers, and internal

teams. Facilitate workshops, present design proposals, and navigate

complex stakeholder requirements to ensure alignment and buy-in

throughout the project.

Installation Oversight and Coordination :

Coordinate with production and installation partners

to ensure accurate execution of wayfinding elements. Monitor

fabrication processes and site installations to maintain design

integrity and quality control.

Quality Assurance : Conduct

site visits to assess environmental conditions, validate design

intent, and ensure installations meet technical and aesthetic

standards. Address any issues promptly and proactively to maintain

project excellence.

Team

Leadership and Mentorship : Lead and inspire a

multidisciplinary team of designers and project managers. Foster a

collaborative, inclusive, and high-performance culture. Provide

strategic guidance, constructive feedback, and professional

development opportunities. Champion cross-functional collaboration

across departments and

regions

Qualifications

Bachelor's degree in Design, Architecture, Industrial

Design, or a related field.

Minimum of 10+

years of experience in wayfinding design, with a strong focus on

large-scale projects.

Proven experience in

managing and executing wayfinding projects in the Middle East or

Singapore.

Proficiency in design software,

including Adobe Creative Suite (Illustrator, Photoshop, InDesign),

AutoCAD, SketchUp and Revit preferred.

Strong

understanding of materials, production techniques, and installation

methods.

Excellent communication and

presentation skills.

Ability to work

independently and as part of a team.

Strong

attention to detail and problem-solving skills.

Knowledge of local regulations and standards for signage

and wayfinding.