Join us as Online Engagement & Marketing
Executive
Purpose of the
Role
This role drives the company's digital
presence through performance-driven campaigns and engaging
live-stream sessions. He / She will not only strategize and execute
digital marketing activities but also host or manage product live
streams to connect directly with consumers and boost
sales.
Job
Descriptions
Digital Marketing
across social media, search, and e-commerce platforms to drive
brand awareness and sales
optimize paid ads (Meta, TikTok, Google, Shopee, Lazada, etc.)
according to schedule and budget.
creative and engaging content (visuals, copy, short-form videos)
tailored to different platforms
assigned brands' website
provide insights to improve ROI, awareness, and
engagement
sensory tests for assigned brands
marketing-related tasks assigned
Live Streaming
Host regular livestream sessions on
TikTok and other social media platforms to showcase and sell our
products.
Engage audience in real time, answer
questions and encourage purchase.
Monitor and
respond to comments and questions during live streams, build
rapport with viewers, and address their concerns.
Track, monitor, and understand Livestream's performance
through insights and analytics.
Collaborate
with the marketing team to create and execute content strategies,
promotional events, and product
launches.
Brand & Community
Engagement
interactions and ensure consistent brand
voice.
digital campaigns and joint live sessions.
Stay updated on live commerce and digital trends to keep the brand
relevant and competitive.
Job
Requirements
Strong
background in digital marketing
Comfortable
being in front of camera and managing KOLs / talents.
Confident, engaging personality with strong communication
skills.
Creative mindset with ability to
produce and edit social media content.
Familiarity with analytics tools (Meta Ads Manager,
TikTok Ads, Google Analytics)
Familiar with the technical aspects of live streaming platforms and
equipment and troubleshoot technical issues during live
streams
Presentable image with
outgoing, engaging and charismatic traits.
Ability to work independently and as part of a
team
Required language(s) : English and
Mandarin
Willing to work in
Tuas
Marketing Executive • Singapore