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Online Engagement & Marketing Executive

Online Engagement & Marketing Executive

UNICO DISTRIBUTION SERVICES PTE LTDSingapore
27 days ago
Job description

Join us as Online Engagement & Marketing

Executive

Purpose of the

Role

This role drives the company's digital

presence through performance-driven campaigns and engaging

live-stream sessions. He / She will not only strategize and execute

digital marketing activities but also host or manage product live

streams to connect directly with consumers and boost

sales.

Job

Descriptions

Digital Marketing

  • Plan and execute digital marketing strategies

across social media, search, and e-commerce platforms to drive

brand awareness and sales

  • Plan, manage, and
  • optimize paid ads (Meta, TikTok, Google, Shopee, Lazada, etc.)

    according to schedule and budget.

  • Develop
  • creative and engaging content (visuals, copy, short-form videos)

    tailored to different platforms

  • Maintain
  • assigned brands' website

  • Monitor analytics and
  • provide insights to improve ROI, awareness, and

    engagement

  • Conduct internal and external
  • sensory tests for assigned brands

  • Perform any
  • marketing-related tasks assigned

    Live Streaming

    Host regular livestream sessions on

    TikTok and other social media platforms to showcase and sell our

    products.

    Engage audience in real time, answer

    questions and encourage purchase.

    Monitor and

    respond to comments and questions during live streams, build

    rapport with viewers, and address their concerns.

    Track, monitor, and understand Livestream's performance

    through insights and analytics.

    Collaborate

    with the marketing team to create and execute content strategies,

    promotional events, and product

    launches.

    Brand & Community

    Engagement

  • Manage online community
  • interactions and ensure consistent brand

    voice.

  • Collaborate with influencers / KOLs for
  • digital campaigns and joint live sessions.

    Stay updated on live commerce and digital trends to keep the brand

    relevant and competitive.

    Job

    Requirements

    Strong

    background in digital marketing

    Comfortable

    being in front of camera and managing KOLs / talents.

    Confident, engaging personality with strong communication

    skills.

    Creative mindset with ability to

    produce and edit social media content.

    Familiarity with analytics tools (Meta Ads Manager,

    TikTok Ads, Google Analytics)

    Familiar with the technical aspects of live streaming platforms and

    equipment and troubleshoot technical issues during live

    streams

    Presentable image with

    outgoing, engaging and charismatic traits.

    Ability to work independently and as part of a

    team

    Required language(s) : English and

    Mandarin

    Willing to work in

    Tuas

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