Marketing Analyst - Apple Search Ads - D05 Clementi New Town, Hong Leong Garden, Pasir Panjang, SG

Roles & Responsibilities

Your responsibilities will be :

• Building and scaling Apple Search Ads campaigns for multiple mobile apps.
• Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.
• Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation).
• Collaborating closely with ASO, Product, and Creative teams to drive synergy between organic and paid traffic.
• Continuously identifying growth opportunities - including experiments with Custom Product Pages, new geos, funnel improvements, and advanced targeting.
• Monitoring trends, benchmark performance against competitors, and adjust strategy accordingly Maintaining campaign hygiene : regular audits, budget pacing, creative refreshes.

What you’ll need :

Tell employers what skills you have

Market Research

Microsoft Excel

Advertising

Well Organised

Analytical Skills

Critical Thinking

Automation Tools

Strategy

Digital Marketing

Web Analytics