Roles & Responsibilities
Key Responsibilities
- Lead full lifecycle Marketing Cloud Engagement / Marketing Cloud Next projects – discovery, solution design, configuration, integration, deployment, training, and adoption.
- Translate complex business & marketing requirements into scalable Marketing Cloud Engagement / Marketing Cloud Next solutions.
- Design and implement multi-channel campaigns leveraging Email Studio, Journey Builder, Mobile Studio, and Automation Studio.
- Configure Marketing Cloud Engagement / Marketing Cloud Next and apply best practices in data design, automation, segmentation and campaign execution.
- Build and optimise personalised journeys using AMPscript, SSJS, and advanced configuration.
- Collaborate with architects and technical teams to ensure seamless cross-cloud integrations (Sales, Service, Experience Cloud).
- Conduct workshops, training, and enablement sessions to drive client adoption.
- Stay ahead of Marketing Cloud product releases and industry trends, advising clients on innovative solutions.
- Mentor junior consultants and contribute to practice growth through thought leadership and solution accelerators.
Qualifications and Skills :
7+ years’ experience in Salesforce Marketing Cloud with a proven track record of leading large-scale, multi-cloud projects.Salesforce Marketing Cloud Consultant + Administrator certifications required; Architect or Specialist certifications highly valued.Mastery of Email Studio, Journey Builder, Automation Studio, and Mobile Studio, plus advanced AMPscript & SSJS.Experience in multi-cloud solutioning and integrations (Sales, Service, Experience, or Data Cloud).Ability to set technical direction and enforce best practices across projects.Proven success in leading teams of consultants, managing deliverables, and mentoring juniors.Strong background in executive stakeholder engagement, C-level advisory, and roadmap definition.Skilled at balancing strategic consulting with hands-on delivery when needed.Comfortable managing multiple clients and complex projects simultaneously.Passion for driving innovation and transformation in industries such as healthcare, public sector, and enterprise.Contributes to practice development, thought leadership, and building accelerators or reusable assets.Active in the Salesforce ecosystem (e.g., events, communities, user groups).Tell employers what skills you have
Salesforce.com Implementation
Strategic Consulting
Solutioning
Segmentation
Salesforce
Architect
Architects
Technical Direction
Technical Requirements Gathering
Stakeholder Engagement
Thought Leadership
Advising Clients
Salesforce Marketing Cloud