Consumer Activation Media Strategy and Planning Manager (Contract) - RANDSTAD PTE. LIMITED

Roles & Responsibilities

Consumer Activation Media Strategy and Planning Manager

12 months contract

About the Company :

Our client is a US healthcare and a leading global biopharmaceutical company. They have a revenue of US $40.1 billion, with more than 69,000 employees across 140 countries with a heritage of more than 125 years. Our client is committed to provide patients and customers with a reliable supply of high-quality, safe, and effective medicines and vaccines. Their global supply strategy relies on manufacturing capabilities and expertise to achieve this mission

About the role :

The Consumer Activation Media Strategy and Planning Manager plays a critical role in driving the planning, execution, and optimization of consumer-focused campaigns across Asia Pacific. This role emphasizes the design of seamless consumer journeys across digital and physical touchpoints, with a strong focus on media strategy, measurement, and performance.

You will lead end-to-end media planning and performance strategies, acting as a strategic thought partner to internal commercial teams and collaborating closely with agencies to deliver impactful campaigns.

Primary Responsibilities :

1. Media Strategy & Campaign Leadership

• Lead holistic media planning across digital and traditional channels.
• Develop and implement data-driven engagement strategies to deliver personalized consumer experiences.
• Own the end-to-end campaign process, from planning to optimization.

2. Measurement & Optimization

3. Cross-Functional Collaboration

4. Consumer Experience & Innovation

Requirements :

Reg No : R22104540

EA License no : 94C3609

Tell employers what skills you have

Optimization

Leadership

Media Strategy

Analytical Skills

Healthcare

Strategy

media platform

Process Optimization

Media Planning

Manufacturing