Marketing Director

Roles & Responsibilities

• Develop and implement the overall marketing strategy to support the organization’s objectives.
• Oversee the creation of comprehensive marketing campaigns, aligning them with the business goals.
• Lead and mentor a team of marketing professionals, including managers, specialists, and creative teams.
• Manage the organization’s digital marketing strategy, including content marketing, social media, email marketing, SEO / SEM, and online advertising.
• Optimize the digital experience across the website, mobile apps, and other digital platforms.
• Conduct market research to understand consumer trends, competitor activity, and emerging industry developments.
• Use data analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing plans.
• Design and implement strategies that enhance customer loyalty and engagement.

Tell employers what skills you have

Market Research

Lead Generation

Leadership

Advertising

Social Media

Online Advertising

Customer Loyalty

Marketing Strategy

Email Marketing

Marketing

Strategy

Content Marketing

B2B

Digital Marketing

Data Analytics

Brand Awareness