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Head of Global Portfolio - Penfolds

Head of Global Portfolio - Penfolds

TREASURY WINE ESTATES ASIA (SEA) PTE. LTD.Singapore, Singapore, Singapore
25 days ago
Job description

1. Global Portfolio Growth Strategy

  • Develop and execute a global business development strategy for the French, China, and US wine portfolios, aligned with Penfolds broader commercial objectives
  • Prioritise markets using a Product-Market Fit Scorecard and Market Prioritisation Framework to focus resources where the opportunity to win is greatest
  • Lead the commercialisation of new-to-world brands and scale existing brands across priority markets.
  • Defining the growth strategy, where to play & KPIs for Global Portfolio COO.
  • Partnering with commercial teams to develop plans, drive distribution & depletion strategy & targets.
  • Drive accountability, ensuring dedicated support for Multi COO success.

2. Market-Specific Execution

  • Adapt strategies to local market dynamics, including consumer behaviour, regulatory environments, and competitive landscapes
  • Build and execute tailored activation plans in key regions (e.g. “Art of French Living” in SEA & NA, French Thematic 3.0 in ANZ) and market + consumer relevant activations by key market.
  • Partner with regional sales and marketing teams to ensure executional excellence and alignment with local priorities.
  • 3. Commercial Leadership

  • Drive depletion growth and distribution expansion through joint business planning with partners in market, on trade, distributors & FWR.
  • Working closely with Global RevMan on pricing, promotional, and channel strategies to optimise margin and market share.
  • Monitor performance and adjust plans using real-time data and insights.
  • 4. Brand Building & Storytelling

  • Champion the unique provenance and positioning of each country-of-origin portfolio.
  • Championing our Global Portfolio wine education & storytelling to elevate brand power, with first priority French through FWT.
  • Coordination & Alignment with Penfolds global Brand Ambassador team to ensure joint programs to drive overall global impact in priority markets.
  • Leading high-profile events & activations to build credibility and demand.
  • Lead global storytelling initiatives that elevate brand equity and consumer engagement
  • 5. Cross-Functional Collaboration

  • Work closely with Sales, Supply, Marketing, Finance, and Regional LTs to ensure end-to-end alignment from vineyard to consumer
  • Influence innovation pipelines and portfolio decisions based on market feedback and commercial performance.
  • 6. Tracking & Monitoring

  • Responsible for engaging global teams through a Global Portfolio Performance-Driven Approach
  • Implementing real-time tracking of depletion and distribution.
  • Regularly adjusting strategy based on market insights & performance metrics
  • #J-18808-Ljbffr

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