Director of F&B, APAC

Flash Coffee is one of Asia's fastest-growing tech-enabled coffee chains. We aim to make high-quality coffee accessible to Asia's rising middle class and serve up an award-winning coffee menu curated by World Barista Champions at affordable prices. Customers can use the Flash Coffee app to order and pay online, choosing to pick up their order at one of our iconic yellow storefronts or opt for delivery through major platforms in each market.

Flash Coffee now operates in Singapore, Indonesia, Thailand,, Hong Kong and South Korea, and is set to expand its footprint across Asia Pacific. We have attracted some of the most reputable VCs in the industry (Rocket Internet / Global Founders Capital, White Star Capital, Conny & Co) as well as influential strategic investors (Delivery Hero and Oetker Group), adding tremendous synergies and expertise. With a strong backing and after finalising our Series B1 in June 2022, we are ready to build the market winner in the region.

The Director of Food and Beverages will oversee the food and beverage operations of Flash Coffee, ensuring that the highest quality products are consistently delivered to customers. This position will work closely with the executive team to develop and implement strategies that drive sales and profitability, while maintaining the brand’s reputation for excellence.

What you'll do :

• Full P&L responsibility and end-to-end delivery of a comprehensive food and beverage strategy that aligns with the company’s overall objectives and targets
• Create global drinks menu to be adopted for 80% in the local market
• Create and roll-out seasonal menu that features high-quality, on-trend food and beverage options
• Oversee the development and implementation of all food and beverage initiatives, including product development , pricing, and marketing
• Work with the operations team to design SOPs and quality standards, ensuring globally standarized taste, presentation and consistency
• Develop and maintain strong relationships with suppliers to ensure that the company is getting the best products at the best prices
• Work with the executive team to develop and manage the food and beverage budget, ensuring that expenses are kept in line with targets
• Monitor sales and customer feedback to identify opportunities for improvement and to ensure that the food and beverage offering meets customer expectations
• Hire, train, and manage a team of food and beverage professionals
• Ensure that all food and beverage staff comply with health and safety regulations, and that the workplace is clean and hygienic at all times

Who you are :

What we have for you :

Disclosure (Optional) :

Flash Coffee is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless Flash Coffee has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by Flash Coffee.