Product Marketing Manager, APAC Consumer Apps Marketing -Singapore

Product area

Know the

user. Know the magic. Connect the two. At its core, marketing at

Google starts with technology and ends with the user, bringing both

together in unconventional ways. Our job is to demonstrate how

Google's products solve the world's problems from the everyday to

the epic, from the mundane to the monumental. And we approach

marketing in a way that only Google can changing the game,

redefining the medium, making the user the priority, and

ultimately, letting the technology speak for

itself.

Job

description

Whether you're on a

consumer product (like Gmail, Search, Maps, Chrome, Android) or a

business product (Google Ads, AdSense, Google Marketing Platform,

Analytics), you take part in a complete marketing experience as you

lead every facet of the product's journey. From determining

positioning, naming, competitive analysis, feature prioritization

and external communications, you help shape the product and help it

grow a consumer base. This means you work with a cross-functional

team across Sales, corporate communications, legal, webmasters,

product development, engineering and more. In this role, you'll be

involved with product marketing strategy from beginning to

end.

Qualifications

Job

responsibilities

Own the development and execution of growth programs for

Google's AI consumer products across APAC, including leveraging

channels like email, in-app notifications, and contextual

promotion.

Act as a program lead, working with

specialist teams, marketing technology, engineering, and product

managers to develop and implement growth strategy that drive usage

in APAC markets.

Establish and own

organization oriented measurement framework, setting performance

goals Objectives and Key Results (OKRs) for growth initiatives.

Translate complex data sets into strategies to drive performance

efficiency.

Orchestrate a sustainable growth

operations model in partnership with Marketing, Product, Analytics

and Go-to-Market (GTM)

teams.

Minimum

qualifications

Bachelor's degree or equivalent practical

experience.

6 years of experience in marketing

working across one or more marketing fields (i.e. growth, product

marketing, performance marketing, brand marketing,

social).

Preferred

qualifications

Experience in quantitative analysis like setting up A / B

testing frameworks, perform causal inference analysis, and lead

performance optimization efforts.

Experience

in a quantitative field or performance marketing.

• Knowledge of R or Python for data analysis.

Ability to connect with and influence various teams to

drive APAC first outcomes and impact.

Excellent SQL skills, with the ability to work with data

sets.