Product area
Know the
user. Know the magic. Connect the two. At its core, marketing at
Google starts with technology and ends with the user, bringing both
together in unconventional ways. Our job is to demonstrate how
Google's products solve the world's problems from the everyday to
the epic, from the mundane to the monumental. And we approach
marketing in a way that only Google can changing the game,
redefining the medium, making the user the priority, and
ultimately, letting the technology speak for
itself.
Job
description
Whether you're on a
consumer product (like Gmail, Search, Maps, Chrome, Android) or a
business product (Google Ads, AdSense, Google Marketing Platform,
Analytics), you take part in a complete marketing experience as you
lead every facet of the product's journey. From determining
positioning, naming, competitive analysis, feature prioritization
and external communications, you help shape the product and help it
grow a consumer base. This means you work with a cross-functional
team across Sales, corporate communications, legal, webmasters,
product development, engineering and more. In this role, you'll be
involved with product marketing strategy from beginning to
end.
Qualifications
Job
responsibilities
Supervise the design and implementation of analyses
across internal and external data sources. Work with regional and
local ads marketing teams to support their campaign performance and
measurement needs to help them understand the effectiveness of
their programs, in partnership with global.
Translate data into simple concepts, integrating the
technical skills with an interest and passion for storytelling and
marketing.
Collaborate with market and global
teams to define and improve the GTM operations across tools,
infrastructure and processes.
Enhance Ads
marketing resources by identifying opportunities to align across
customer segments, to grow across the region.
Engage with local and global teams to surface the
opportunities and challenges of APAC, and collaborate to adapt
global / regional programs, as well as contribute back by applying
learnings from local market
teams.
Minimum
qualifications
Bachelor's degree or equivalent practical
experience.
9 years of experience in marketing
working across one or more marketing fields (i.e. growth,
measurements, product marketing, brand marketing,
social).
2 years of experience managing people
or teams.
Preferred
qualifications
Understanding of Google's position, and ability to
determine the way to position products in the market as well as
understanding of the search and online advertising
markets.
Ability to communicate the outcomes
of analyses to non-technical audiences.
Ability to manage priorities from stakeholders across
multiple markets.
Ability to manage
cross-functional teams to increase company business growth and
awareness through marketing efforts.
Interest
in online advertising, digital media consumption patterns and
branding measurement.
Senior Product Manager • Singapore