Marketing Manager

Roles & Responsibilities

Job Scope

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for our product / menu offerings
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Conduct outlet briefings for major marketing campaigns

Job Requirements

Tell employers what skills you have

Budgets

Creative Direction

Advertising

Multimedia

Social Media

Career Development

Administration

Marketing

Public Relations

Display Advertising

Digital Marketing

Market Intelligence

Publicity

Articulate

Training Staff

Brand Awareness