Product Marketing Manager, APAC

We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.

© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557

Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom.

Collinson is a global loyalty and benefits company.

We use our expertise and products to craft customer experiences which enable some of the world’s best known brands to acquire, engage and retain the most demanding and choice-rich customers. In particular, our unique expertise and insight into high earning, frequent travelers allows us to create products and solutions for our clients that inspire greater customer engagement to drive more profitable relationships, enrich their travel experiences, protect what matters and assist in in times of need.

While specializing in Financial Services, Travel and Retail, we also support clients in multiple sectors. We have worked with over 90 airlines, 20 hotel groups and more than 600 financial institutions and banks, with clients including Accor Hotels, Air France KLM, American Express, British Airways, Cathay Pacific, Diners Club, Mandarin Oriental, Mastercard, Radisson Hotel Group, Sephora and Visa.

We take our 30 years’ experience working with these kinds of household names in over 170 countries, and help our clients to deliver the smarter experiences it takes to differentiate their propositions, and help them win deeper devotion with their customers.

Collinson is a privately-owned entrepreneurial business with 2,000 passionate people working in 17 locations worldwide.  Our solutions include Priority Pass, the world’s best known airport experiences programme, while we are also the trusted partner behind many of the leading financial services, airline and hotel brand’s reward programmes and loyalty initiatives.

Purpose of the job

As the Product Marketing Manager, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services. This will entail developing effective go-to-market strategies, crafting compelling messaging and content, determining pricing and packaging strategies, facilitating sales channels worldwide, specifying regional / market demands, and formulating business justifications for potential future product line investments.

Key Responsibilities

• Craft product narrative, positioning, segmentation, and align communication with partner teams.
• Lead go-to-market planning, coordinating global and regional launches effectively.
• Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
• Take ownership of the product marketing lifecycle, including messaging, competitive intelligence, market research & sales enablement for a new product launch.
• Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
• Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
• Collaborate with sales, services, and consumer insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
• Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
• Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
• Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
• Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development.
• Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
• Monitor industry trends and competitive shifts, optimizing and adjusting product positioning and marketing messaging
• Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.

Knowledge, Skills and Experience required

Collinson is an equal opportunity employer and welcomes everyone to our team. We strongly encourage people of any colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status (including pregnancy), age, individuals with disabilities and people from all backgrounds, cultures and experiences to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she / her / hers, he / him / his, they / them / theirs, etc)