Marketing Communications Executive

Position

Overview

The Marketing

Communications Executive creates and executes property-level

communications with our customers. Reporting to the Director of

Marketing Communications, the individual promotes on-brand

messaging to customers through traditional, digital, and social

media channels to enhance the hotel's

image.

The

Role

MANAGE BRAND

EQUITY

Analyse market research

findings, including guest reviews on Google and Tripadvisor, to

evaluate brand awareness and association, implementing appropriate

response strategies

Perform analysis of

reputation risk to determine business impact to

organization

Oversee branding, positioning,

local strategy, campaign development and agency

management

DEVELOPING MARKETING

STRATEGIES

Executes annual marketing

plan with approved budget, in consultation with Director of

Marketing Communications

Collaborate with

Operations, Food & Beverage and Sales teams to execute

promotions and campaigns aimed at targeting in-house and city

guests with promotions that drive incremental revenue to the Hotel,

including F&B outlets

MANAGE

MARKETING COMMUNICATIONS AND PUBLIC RELATIONS

Acts as the liaison between the marketing department and

advertising / PR agency on the tactical advertising campaigns'

creative and media plans, particularly for food and beverage and

spa promotions

Manage all media relations

activities and information, including maintaining and distributing

press kits, press releases, photo library, brochures, newsletters,

key personnel biographies and hotel Q&A sheet

Plan and execute sponsored events, community relations,

and media-facing promotional activities

Compile and verify monthly media monitoring reports

across online, print, and social channels for internal

distribution

OVERALL PROJECT

MANAGEMENT & COORDINATION OF MARKETING

ACTIVITIES

Coordinate and manage

photography for advertising, collateral and public relations

purposes between the Hotel, external vendors and the corporate

teams

Acts as the primary liaison of contact

for approved local photographers for food, amenity, and property

imagery, ensuring all photography adheres to brand

guidelines

Review menus and develop design

briefs and copywriting for all other marketing collaterals that

support campaigns and communications

Oversee

the creation and maintenance of digital channels, including updates

to the website and booking engine.

Develop and

manage a communications and F&B promotions calendar, including

scheduling press releases, media advisories, and coverage of hotel

events

Verify and compile monthly media

monitoring reports across online, print, and social channels for

internal

distribution

Talent

Profile

Bachelor's

degree in Marketing, Journalism, Business or

Communications

Minimum of 1 year experience in

Communications, Public Relation or Marketing in luxury

sector

Prior experience in agency and

influencer management

Experience of

developing, creating and managing promotional marketing

campaigns