Programmatic Advertising Lead - D02 Anson, Tanjong Pagar, SG

Roles & Responsibilities

About Us

Founded in 2009, Bitsmedia develops purpose-driven technology that supports Muslims around the world in practising their faith with ease and intention. The company is best known for Muslim Pro , the leading Muslim lifestyle app with over 170 million downloads globally, offering essential tools and content that guide users in their daily spiritual lives.

Within Muslim Pro, Bitsmedia launched Qalbox in 2022, a dedicated video platform that provides educational and spiritually enriching content — from Quranic recitations and tafsir to hadith studies, Arabic lessons and expert-led discussions — making Islamic knowledge more accessible to a global audience. Qalbox also explores faith in modern life, spiritual well-being and personal growth, offering guidance rooted in Islamic teachings to help users connect their faith to everyday experiences.

In 2025, Bitsmedia became a certified B Corporation, reflecting its commitment to building products that serve the global Muslim community responsibly and sustainably. Headquartered in Singapore, with offices in Kuala Lumpur and Jakarta, Bitsmedia continues to grow its ecosystem of digital services for Muslims worldwide.

About The Role

As the Programmatic Ads Lead, you will be the strategic owner of the entire advertising revenue stream for the Muslim Pro app. Reporting directly to the CEO, you will have a significant impact on the company's bottom line. Your responsibilities will include :

• Strategy & Ownership : Develop and execute a comprehensive ad monetization strategy to maximize revenue while preserving user experience. You will own the ad revenue P&L for the Muslim Pro app.
• Ad Stack Management : Oversee and manage our entire programmatic ad stack, with a primary focus on Google Ad Manager (GAM) and AdMob .
• Yield Optimization : Continuously monitor and optimize key performance metrics such as show rate, match rate, fill rate, and eCPM . You will use a data-driven approach to identify and act on performance trends.
• Mediation & Bidding : Implement and manage sophisticated ad mediation waterfalls and in-app bidding solutions, with a strong emphasis on scaling our Prebid setup.
• Ad Format Innovation : Strategize, test, and roll out new and innovative ad formats (e.g., rewarded video, native, interstitial) to create new revenue opportunities.
• Stakeholder Collaboration : Work closely with our Product, Engineering, and Data teams to ensure seamless implementation of the ad strategy and optimal ad placements within the app.
• Reporting : Provide regular, high-level performance reports and strategic recommendations directly to the CEO and senior leadership team.
• Team Management : You will manage / work closely with a team of 2 executives to run the programmatic ads operations.

Requirements

Great If You Also Have

We regret that only shortlisted candidate will be notified.

Tell employers what skills you have

Bidding

GAMS

Multitasking Skills

Product Engineering

Admob

Strategy

yield optimization

Mediation

Mobile Applications

Business Intelligence Tools

Monetization

Wellbeing

SSPs