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Social Media Marketing Specialist (Healthcare)
SINCERE HEALTHCARE GROUP (SINGAPORE) PTE. LTD.Islandwide, SG6 hours ago
Job descriptionDiploma or Degree in Media, Communications, Marketing, or Film — or equivalent hands-on experience. 1–4 years of experience in content creation or video production (agency or in-house) for social media. Healthcare experience would be added advantage. Fresh graduates are encouraged to apply. Proficient in short-form video editing tools (CapCut, Adobe Premiere Pro, or similar) and graphic design skills (Canva). Skilled in smartphone and camera filming, basic lighting, and audio setup, and ability to guide cast / talent during shoots. Strong sense of visual storytelling and social media tone. Strong command of English for crafting short, catchy captions and understanding tone across platforms. Familiar with TikTok, Instagram, and YouTube Shorts trends and audience behaviour. Experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, or YouTube Studio (added bonus skill) Comfortable using LinkedIn for professional storytelling or brand content (added bonus). Facebook
LinkedIn
Roles & Responsibilities
About the Role
We’re looking for a creative Social Media Content Creator / Videographer who loves crafting stories that inspire and educate. You’ll work with our marketing and medical teams to produce high-quality, authentic patient education and behind-the scenes short-form videos and posts that connect across Instagram, TikTok, Facebook, and YouTube Shorts .
If you’re passionate about visual storytelling and have a keen eye for what makes audiences stop scrolling — we’d love to meet you.
Key Responsibility
- Plan, film, and edit short-form videos (Reels, TikTok, YouTube Shorts) that are engaging, educational, and visually appealing.
- Capture authentic content within clinics — interviews, lab insight, behind the scenes and patient-journeys.
- Edit videos with platform trends in mind using tools like CapCut ensuring strong hooks and retention.
- Create thumbnails, write captions, and select hashtags that connect with patients in a relatable way and optimised for engagement.
- Schedule, post, and track content performance across platforms.
- Stay updated with social trends, algorithm changes, and platform best practices.
- Brainstorm creative ideas for campaigns or educational series.
- Collaborate with our marketing and design team on cross-platform visuals and paid ad content.
- Post and schedule content across social media channels.
- Stay updated with social media trends, algorithm changes, and platform best practices.
- Maintain a library of multimedia assets such as articles, videos and images.
Requirements
Why Join Us
At Sincere Healthcare Group, you’ll do more than just create content — you’ll tell real stories that help people understand their health and fertility journeys. You’ll be part of a supportive, forward-thinking team where creativity and empathy go hand in hand.
Tell employers what skills you have
Social Media
Healthcare
Visual Storytelling
Adobe Premiere Pro
Video Production
Canva
Patient Education
Camera
Film
Video Editing
Storytelling
Videographer
Graphic Design
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Social Media Specialist • Islandwide, SG
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