Senior Marketing Executive (Davines & GHD)

Office directly connected to Paya

Lebar MRT (Paya Lebar Square Office Tower)

Drive brand growth and expansion by

conceptualizing, developing, executing, and monitoring marketing

campaigns, in close collaboration with Marketing, Education, and

Business Development teams.

Develop and

implement integrated marketing strategies across retail, trade,

digital, CRM, e-commerce, events and Public Relations.

Formulate media and marketing strategies to drive brand

awareness, engagement, and lead generation for B2B and B2C

business.

Develop and manage social media

content calendar and strategies, including imagery and video

creation, to drive storytelling, community engagement, and

conversion.

Manage Public Relations and media

relations, including building strong relationships with press and

key opinion leaders (KOLs) to secure publications and co-create

engaging content that strengthens brand visibility and

credibility.

Identify industry trends and best

practices to plan, execute, and monitor campaigns, events, and

marketing activations for the brand.

Analyse

and review the performance of marketing initiatives, providing

regular reports and actionable insights for campaign

improvements.

Conceptualise and create

communication materials, ensuring consistency with brand guidelines

and positioning.

Collaborate closely with

sales teams, internal business units, and external partners to

implement effective visibility and promotional

strategies.

Act as a key liaison for B2B

customers, supporting their marketing and visual merchandising

needs to strengthen partnerships.

Propose

pricing strategies and sales mechanics to encourage both sell-in

(distributor / retailer buy-in) and sell-out (consumer

purchase).

Requirements

Candidate must possess at least a Diploma in

Business Studies / Marketing or equivalent.

Minimum 3 years of relevant working experience in

marketing, preferably within the beauty, skincare, or haircare

industry.

Effectively bilingual, with strong

interpersonal and communication skills, and a pleasant

personality.

Results-oriented, driven, and

able to achieve targets and goals.

Passionate

about marketing, communications, technology, and

sustainability.

• Strong analytical mindset;

able to evaluate data and provide actionable insights to improve

performance.

Able to work independently under

tight deadlines in a fast-paced environment.

Creative, detail-oriented, proactive, and able to work

effectively with people across all levels.

Proficient in Canva, Capcut, Microsoft Word, PowerPoint,

and Excel; knowledge of design software such as Photoshop,

Illustrator, and / or InDesign will be an added advantage.

Must be willing to work overtime / on weekends when

required (e.g., events, live-selling, activations, or

campaigns).