Business Development and Marketing Manager (Singapore & China Markets)

Roles & Responsibilities

The Business Development and Marketing Manager will be responsible for driving LEE’s market expansion and brand development in both Singapore and China . This role requires a dynamic individual with strong strategic, cross-cultural, and entrepreneurial capabilities to identify opportunities, build partnerships, and execute integrated marketing campaigns across digital platforms.

Key Responsibilities

1. Strategic Business Development

• Identify, evaluate, and negotiate strategic partnerships with educational organisations, training centres, and potential investors in China.
• Develop and implement market entry and expansion strategies aligned with LEE’s vision and operational standards.
• Support the Director in preparing business proposals, partnership agreements, and investment presentations .
• Coordinate cross-border collaboration between LEE’s Singapore headquarters and Chinese partners, ensuring mutual alignment and compliance.
• Establish and maintain relationships with government, education, and industry stakeholders in both markets.

2. Marketing & Brand Development

3. Communication & Operational Support

Qualifications and Requirements

Tell employers what skills you have

Negotiation

Market Research

Ability To Work Independently

Marketing Strategy

Mandarin Chinese

Business Travel

Public Relations

Digital Marketing

Market Entry

Presentation Skills

Integrated Marketing

Facebook

Business Development

Strategy Planning

Brand Development

Strategic Partnerships