Social Media Executive

About TSL

TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Here’s a video that gives you a glimpse into our office culture :

What you will do :

• Oversee and assist in managing Telegram Collective’s social media accounts (Instagram & TikTok) with consistent, high-quality content output
• Support content strategy development and help execute posts, including fulfilling ad‑hoc social media requests
• Film, host, and edit video content optimized for engagement on Instagram and TikTok
• Plan and maintain filming and posting schedules, ensuring regular content uploads and a ready backlog of content
• Ideate and develop creative social media content ideas and video formats that are in line with trends and audience interests
• Collaborate closely with the Telegram team to amplify deals and cross‑platform initiatives
• Monitor content performance and provide insights to help improve engagement, views, shares, and follower growth
• Be a reliable point of contact for all social media‑related enquiries, ensuring timely and professional responses
• Learn to assist with client campaigns under supervision, supporting deadlines and deliverables
• Mentor and guide an intern, providing training in content creation, editing, and social media best practices

A successful candidate should have :

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