Regional Brand Director, Cosmetics

Roles & Responsibilities

The Regional Brand Director is :

• Responsible for delivering top and bottom line business goals and results and ensuring go-to-market executional excellence, including products, services, and retail experience that capture consumers’ imaginations, and develops an innovative, industry-leading business model to build Cosmetics brand in Shiseido APAC region.
• Set up a long term vision of Cosmetics brand in Asia Pacific region, and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust.
• Drive local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency for Cosmetics brand.
• Shape Cosmetics brand strategies, plans, and P&L in Asia Pacific region. Preserve brand equity in local affiliates, and ensure local relevancy and speed to market that drives growth, and own executional excellence. Identify regional, local and cultural differences in order to properly tailor Brand Holder programs to local consumers and help Brand Holders to anticipate future consumer trends.
• Have a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities.
• Lead talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair, while leveraging the Shiseido Trust 8 Values

Roles and Responsibilities :

Preserve Cosmetics brand equity

Shape and execute a winning growth strategy

Drive the transformation into a digital-first organization

Lead impeccable consumer experiences for all channels

Demonstrate leadership behaviors and develop talent

Champion and steward

Requirements

Tell employers what skills you have

Analytical Approach

Leadership

Corporate Governance

Talent Development

Cosmetics

Service Innovation

DNA

Customer Experience

Problem Solving

Channel

Merchandising

Strategy

Brand Equity

Accountability

Stakeholder Management

Global Mindset