Job scope
Developing and
executing on marketing strategies for Food & Beverage
Group
Experiment with a variety; content
creation, content curation, pay per click campaigns, event
management, publicity, social media, lead generation campaigns,
copywriting, performance analysis
Produce
engaging content
Build strategic relationships
and partner with key industry players, agencies and
vendors
Prepare and monitor the marketing
budget on a quarterly and annual basis and allocate funds
wisely
Oversee and approve marketing material,
from posters to event banners, website banners to hard copy
brochures and case studies
Measure and report
on the performance of marketing campaigns, gain insight and assess
against goals
Analyze consumer behavior and
adjust email and advertising campaigns
accordingly
Requirements
Experience in marketing together with the potential and
attitude required to learn
Experience in
F&B, Hospitality
Proven experience in
identifying target audiences
Knowledge of
website analytics tools
Numerically literate,
comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
A good
sense of aesthetics and great communication
Up-to-date with the latest trends and best practices in
online marketing
BSc / MSc degree in Marketing
or related field
Marketing Manager • Singapore