Senior Digital Marketing Manager, Demand Generation,APAC

Company Description

LinkedIn is the world's largest professional

network, built to create economic opportunity for every member of

the global workforce. Our products help people make powerful

connections, discover exciting opportunities, build necessary

skills, and gain valuable insights every day. We're also committed

to providing transformational opportunities for our own employees

by investing in their growth. We aspire to create a culture that's

built on trust, care, inclusion, and fun - where everyone can

succeed.

Join us to transform the way the world

works.

Job

Description

At LinkedIn, our

approach to flexible work is centered on trust and optimized for

culture, connection, clarity, and the evolving needs of our

business. The work location of this role is hybrid, meaning it will

be performed both from home and from a LinkedIn office on select

days, as determined by the business needs of the team.

We are looking for an experienced, ambitious

and results-driven marketer who can help lead our growth marketing

programs for LinkedIn Talent Solution in Asia-Pacific (APAC) core

markets. Partnering closely with our broader Marketing (Product,

Field and Brand) and Operational Marketing teams, you will need to

balance strategic thinking with tactical execution to own a

customer acquisition in APAC.

We are looking for

a strong people manager who can coach a team of growth marketers to

develop creative and impactful programs through multiple channels

to expand audience reach, shift key perceptions and increase

purchase intent. Besides bringing deep expertise in demand

generation, you will need to prioritize objectives, manage

cross-functional relationships with marketing, operations, PMM,

sales and agency partners, and leverage key insights to drive

awareness and demand with our recruitment

audiences.

Given strategic importance to

LinkedIn, we are looking for someone who has strong communication

and presentation skills. You will be required to regularly present

to senior executives and influence in a matrixed organization. As

this role also spans China, Mandarin skills are

preferred.

Responsibilities

Develops audience-first and market-led creative insights

and best practices that inform acquisition campaigns and creative

development

Continually measure, monitor and

drive improvement in program approaches; employ industry and market

best practices and look for opportunities to increase effectiveness

and efficiency

Partner closely with key

stakeholders across Growth Operations, Brand Marketing, Product

Marketing, Field Marketing and Sales Development to define goals

and create holistic and integrated paid brand campaigns and

strategies

Manage, coach, and develop a

high-performing team of demand gen marketers

Forge strong partnerships with our creative agency,

guiding the creative production process and ensuring that

production runs smoothly, on time, and on budget.

• Efficiently project manages multiple work streams;

regularly communicate progress to stakeholders

Present regularly on program performance and learnings to

Global Marketing Leadership and Sales stakeholders

Manage paid media strategy and plans in China

only

Basic

Qualifications

BA / BS

degree or equivalent experience

10+ years

marketing experience at an agency or in-house / corporate

Fluent in

English

Preferred

Qualifications

APAC

B2B or technology marketing experience

Passion

for SaaS solutions, software, tech or B2B internet

products

Outstanding interpersonal, communication (oral and

written), and presentation skills, including the ability to

communicate data-driven recommendations simply and

effectively

Experience with demand generation

programs and managing pipeline in coordination with Sales

Development and Sales

Proven ability to

collaborate strongly, develop deep relationships with colleagues

and influence functional teams to deliver on goals

Ability to work in a fast-paced, result-based environment

complex workstreams while consistently delivering

results

Experience with CRM systems (SFDC,

Dynamics, etc.), marketing automation, and paid media

marketing

Scrappy, 'team player' mentality,

with a strong ability and interest in both thinking strategically

and living in the details of execution

Experience operating successfully and driving results in

a globally matrixed organization. The candidate will be required to

influence local and global§

stakeholders.

Suggested

Skills : Commercial

acumen

Stakeholder

Management

Data

Driven