Roles & Responsibilities
Area Manager
Location : Central Singapore
Reports to : Cluster Manager
Supervises : Assistant Manager(s) and Store Supervisors
About Us
We is a lifestyle retail concept redefining how people experience everyday wellness. We bring playful, high-quality products to customers through immersive in-store experiences and great vibes.
We’re building a culture of genuine connection — not pushy sales, but authentic customer moments, teamwork, and creative problem-solving.
Role Overview
You are the anchor of daily operations and team culture.
You ensure that your stores runs smoothly — financially, operationally, and emotionally — and that every customer interaction reflects the lifestyle experience.
You lead the managers, supervisors and ambassadors, maintain operational standards, and implement area-level initiatives with consistency, energy, and accountability.
Key Responsibilities
Leadership & People
- Lead and mentor Managers, Supervisors, and Ambassadors to deliver strong sales, service, and teamwork.
- Set the tone for store culture — encourage open communication, constructive feedback, and team morale.
- Conduct regular performance reviews, identify training needs, and develop team members.
- Enforce store rules and disciplinary actions fairly and consistently.
Sales & Business
Drive monthly and quarterly sales targets in collaboration with the Cluster Manager.Analyse sales data and customer trends; propose promotions or merchandising changes to improve performance.Ensure effective execution of store-level promotions and campaigns.Manage store-level vendor relationships (e.g., supplies, maintenance, décor).Customer Experience
Uphold the highest service standards across all shifts.Handle escalated customer issues professionally and ensure timely resolutions.Monitor Mystery Shopper and Customer Feedback scores; lead improvements when needed.Operational Excellence
Ensure daily operations — opening, closing and inventory — are executed flawlessly.Oversee stock accuracy, replenishment , and return management .Maintain store presentation, cleanliness, and merchandising standards.Ensure all SOPs and policies are implemented and audited regularly.Administrative & Strategic
Oversee vendor sourcing at the store level and support area-level procurement initiatives.Execute store setups, teardowns , and event coordination when required.Assist Area Manager with reporting, budget tracking , and policy alignment .Lead by example — be present, approachable, and solutions-oriented.Key KPIs
Sales Performance : Monthly sales achievement vs. targetTeam Retention & Engagement : Attendance, turnover, peer feedbackCustomer Experience : Mystery Shopper and Complaint Resolution scoresOperational Accuracy : Stock accuracy %, zero discrepancies, SOP complianceStore Presentation : VM audit and cleanliness scoreIdeal Profile
Minimum 3–5 years of experience in retail management (lifestyle, fashion, or specialty preferred).Strong leadership presence — able to coach, motivate, and hold others accountable.Excellent communication and problem-solving skills.Hands-on and operationally meticulous — leads by doing, not just directing.Comfortable working weekends and retail hours.Passion for lifestyle brands, team culture, and creating great customer experiences.What You’ll Love About Working With Us
Dynamic, fast-growing lifestyle retail brandCollaborative, supportive leadership cultureRoom for growth — clear path to Cluster ManagerRecognition programsA team that truly cares about good vibes, not corporate politicsTell employers what skills you have
Vendor Relationships
Lifestyle
Leadership
Operational Excellence
Customer Experience
Customer Interaction
Inventory
VM
Merchandising
Approachable
Procurement
Accountability
Directing
Sourcing
Audit
Turnover