Regional Marketing Director

Roles & Responsibilities

Regional Marketing Director

Location : Singapore

Function : Marketing & Brand Management

Employment Type : Full-Time

About the Role

We are looking for a seasoned marketing leader to spearhead regional brand growth and consumer engagement strategies across multiple markets. The Regional Marketing Director will play a pivotal role in shaping brand positioning, driving impactful campaigns, and strengthening market presence while ensuring consistency across geographies.

Key Responsibilities

• Design and execute regional marketing strategies that align with business objectives and deliver sustainable growth.
• Lead integrated campaigns across digital, social, traditional, and experiential channels to maximize impact and ROI.
• Partner with commercial and operations teams to support market entry and outlet launches , ensuring brand consistency.
• Leverage consumer insights, competitive intelligence, and market research to inform strategy and innovation.
• Oversee budget allocation, spend efficiency, and campaign performance tracking .
• Manage public relations, sponsorships, and partnership initiatives to enhance visibility and brand equity.
• Build, coach, and inspire a regional marketing team , fostering collaboration and high performance.

Requirements

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Tell employers what skills you have

Market Research

Lifestyle

Leadership

FMCG

Marketing

Strategy

Brand Equity

B2B

Public Relations

Digital Marketing

Market Entry

Competitive Intelligence

Brand Management

Decision Making

Stakeholder Management