Talent.com
This job offer is not available in your country.
Lifecycle and Communications Marketing Executive

Lifecycle and Communications Marketing Executive

HeymaxSingapore, Singapore
18 days ago
Job type
  • Remote
  • Quick Apply
Job description

HeyMax is on a mission to revolutionize travel by transforming everyday spend into travel rewards. Our platform helps users maximize their loyalty points and unlock unforgettable trips with flexibility, transparency, and fun.

We're now expanding our marketing team and were looking for a proactive and detail-oriented Lifecycle and Communications Marketing Executive to join our growing team. Youll play a crucial role in executing customer communications, driving engagement, and ensuring our marketing operations run smoothly. If you thrive in a high-growth, fast-paced startup environment and love both the creative and technical sides of marketing, wed love to hear from you.

What Youll Do

Lifecycle Marketing Campaigns

  • Plan, build, and deploy lifecycle campaigns across email, in-app messaging, and push notifications.
  • Design communication flows for user onboarding, activation, retention, win-back, and other key stages of the customer journey.
  • Create and manage landing pages tied to specific lifecycle campaigns, ensuring seamless user journeys and clear calls to action.
  • Partner with the product marketing team to ensure timely announcements of new features or updates.
  • Coordinate with other teams to align messaging across all customer touchpoints.

Content & Copywriting

  • Write engaging, concise, and customer-centric copy for various channels.
  • Translate complex product details into simple, clear messaging for users.
  • Maintain brand voice and ensure consistency across all communications.
  • Create templates and reusable content blocks for different campaign types.
  • CRM Platform Management

  • Set up and manage campaigns and workflows in CRM platforms such as HubSpot, ActiveCampaign, Customer.io , or similar tools.
  • Segment audiences effectively for personalized targeting.
  • Maintain and organize lists, ensuring data quality and compliance with data privacy regulations.
  • Troubleshoot technical issues related to CRM integrations, email templates, and automations.
  • C ampaign Optimization & Reporting

  • Monitor and analyze campaign performance, gathering insights to inform future strategies.
  • Run experiments such as A / B tests to improve engagement and conversion rates.
  • Document learnings and propose actionable improvements for future campaigns.
  • Collaborate with analytics or data teams to access deeper insights when needed.
  • Operational Excellence & Innovation

  • Leverage AI tools to streamline content creation, testing, and campaign-building processes.
  • Identify opportunities to improve team efficiency and reduce manual work.
  • Stay updated on best practices and trends in lifecycle marketing and customer communication.
  • Participate actively in team meetings, bringing ideas and solutions to the table.
  • About You

  • 2-3 years of experience in lifecycle marketing, CRM, or marketing communications, ideally in a startup or high-growth environment.
  • Comfortable working independently and taking ownership of projects from start to finish.
  • Strong writing and editing skills, with a knack for crafting compelling customer-facing copy.
  • Familiarity with CRM and marketing automation platforms (e.g. HubSpot, ActiveCampaign, Unbounce, Webflow, Customer.io etc.).
  • Curious and proactive in adopting AI tools to boost productivity and improve outcomes.
  • Highly organized, able to manage multiple projects and shifting priorities in a dynamic setting.
  • Enjoys collaborating with diverse teams while also being self-driven and resourceful.
  • If youre ready to make an impact, grow your skills, and help us engage customers more effectively, wed love to connect.

    What Makes HeyMax... HeyMax

  • Shape the future of a growing fintech-travel startup
  • Work with a high-ownership, fast-moving team
  • Take your love for travel and rewards to the next level
  • Flexible work and perks that actually matter (hello, Max Miles ️)
  • We have an office gym set up ️
  • Create a job alert for this search

    Marketing Executive • Singapore, Singapore

    Related jobs
    • Promoted
    Marketing Communications Executive (Digital Assets) - VAST STARS CAPITAL PTE. LTD.

    Marketing Communications Executive (Digital Assets) - VAST STARS CAPITAL PTE. LTD.

    VAST STARS CAPITAL PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
    Marketing Communications Executive.You will help create, manage, and distribute content that educates users, builds trust, and grows our brand presence across multiple platforms.This is a great opp...Show moreLast updated: 12 days ago
    • Promoted
    Marketing Communications Executive

    Marketing Communications Executive

    MCKIN TALENT SOLUTIONS PTE. LTD.Islandwide, SG
    Craft compelling content for press releases, newsletters, and corporate announcements.Manage internal and external communications for brand consistency. Handle media relations and public engagement ...Show moreLast updated: 7 days ago
    • Promoted
    Executive Communications

    Executive Communications

    APAR TECHNOLOGIES PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
    BA / BS degree in Communications or equivalent required.Outstanding written and verbal communication skills.Demonstrated writing ability that is engaging, organized and simple to follow.Experience wi...Show moreLast updated: 7 days ago
    • Promoted
    Marketing & Communications Executive (International) -B2B Marketing | Boon Lay

    Marketing & Communications Executive (International) -B2B Marketing | Boon Lay

    THE SUPREME HR ADVISORY PTE. LTD.Singapore
    International Marketing & Communications Executive.Working Days : Mon - Fri | 9am - 6pm.Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.Experience in B2B m...Show moreLast updated: 27 days ago
    • Promoted
    Marketing Executive #79177

    Marketing Executive #79177

    ANRADUS PTE. LTD.Singapore
    Industry / Organization Type : Wholesale (Machinery, Equipment and Supplies).Working Location : Kallang (Genting Lane).Working Hours : 5 days (Monday-Friday, 8 : 30AM-5 : 30PM). Plan, oversee, and execute m...Show moreLast updated: 8 days ago
    • Promoted
    Marketing Communications Executive (Healthcare) - JL

    Marketing Communications Executive (Healthcare) - JL

    APBA TG HUMAN RESOURCE PTE. LTD.Singapore
    Monday to Friday, Office Hours.In this role, you will play an important part in supporting our officers with enquiries, events, and administrative functions that contribute to the smooth delivery o...Show moreLast updated: 6 days ago
    • Promoted
    Marketing Communications Executive (Digital Assets) - D01 Cecil, Marina, People’s Park, Raffles Place, SG

    Marketing Communications Executive (Digital Assets) - D01 Cecil, Marina, People’s Park, Raffles Place, SG

    VAST STARS CAPITAL PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
    Marketing Communications Executive.You will help create, manage, and distribute content that educates users, builds trust, and grows our brand presence across multiple platforms.This is a great opp...Show moreLast updated: 12 days ago
    • Promoted
    Marketing Communications Executive - Islandwide, SG

    Marketing Communications Executive - Islandwide, SG

    MCKIN TALENT SOLUTIONS PTE. LTD.Islandwide, SG
    Craft compelling content for press releases, newsletters, and corporate announcements.Manage internal and external communications for brand consistency. Handle media relations and public engagement ...Show moreLast updated: 7 days ago
    • Promoted
    Global Marketing & Communications Executive | Up to $5K| 5 Days | Boon Lay - 0310

    Global Marketing & Communications Executive | Up to $5K| 5 Days | Boon Lay - 0310

    THE SUPREME HR ADVISORY PTE. LTD.Singapore
    International Marketing & Communications Executive.Working Days : Mon - Fri | 9am - 6pm.Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.Experience in B2B m...Show moreLast updated: 29 days ago
    • Promoted
    Executive Communications - APAR TECHNOLOGIES PTE. LTD.

    Executive Communications - APAR TECHNOLOGIES PTE. LTD.

    APAR TECHNOLOGIES PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
    BA / BS degree in Communications or equivalent required.Outstanding written and verbal communication skills.Demonstrated writing ability that is engaging, organized and simple to follow.Experience wi...Show moreLast updated: 7 days ago
    • Promoted
    International Marketing & Communications Executive | Upto $5K | 5 Days | Boon Lay - 0310

    International Marketing & Communications Executive | Upto $5K | 5 Days | Boon Lay - 0310

    THE SUPREME HR ADVISORY PTE. LTD.Singapore
    International Marketing & Communications Executive.Working Days : Mon - Fri | 9am - 6pm.Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.Experience in B2B m...Show moreLast updated: 29 days ago
    • Promoted
    Marketing and Partnerships Executive (Contract)

    Marketing and Partnerships Executive (Contract)

    AMBITION GROUP SINGAPORE PTE. LTD.Islandwide, SG
    Marketing Campaign & Outreach ExecutiveSupport the credit card product strategy to increase adoption, market share, and profitability. Strengthen customer engagement and portfolio performance th...Show moreLast updated: 8 days ago
    • Promoted
    6723 - International Marketing & CommunicationsExecutive [B2B Marketing | Boon Lay]

    6723 - International Marketing & CommunicationsExecutive [B2B Marketing | Boon Lay]

    THE SUPREME HR ADVISORY PTE. LTD.Singapore
    International Marketing & Communications Executive.Working Days : Mon - Fri | 9am - 6pm.Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.Experience in B2B m...Show moreLast updated: 28 days ago
    • Promoted
    Marketing Communications Executive (Digital Assets)

    Marketing Communications Executive (Digital Assets)

    VAST STARS CAPITAL PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
    Marketing Communications Executive.You will help create, manage, and distribute content that educates users, builds trust, and grows our brand presence across multiple platforms.This is a great opp...Show moreLast updated: 12 days ago
    • Promoted
    Marketing Executive - APAC

    Marketing Executive - APAC

    EETARP ENGINEERING PTE LTDSingapore
    If you have a marketing mindset with a passion for digital trends & innovations, 1-2 years' experience in business marketing, we can offer you a challenging career in an innovative technology compa...Show moreLast updated: 11 days ago
    • Promoted
    Senior Marketing Communications Executive

    Senior Marketing Communications Executive

    MICHAEL PAGE INTERNATIONAL PTE LTDSingapore
    Collaborative work environment.This global travel and lifestyle brand is renowned for its durable, stylish luggage and travel accessories that combine functionality with design.With operations span...Show moreLast updated: 28 days ago
    • Promoted
    Marketing and Partnerships Executive (Contract) - AMBITION GROUP SINGAPORE PTE. LTD.

    Marketing and Partnerships Executive (Contract) - AMBITION GROUP SINGAPORE PTE. LTD.

    AMBITION GROUP SINGAPORE PTE. LTD.Islandwide, SG
    Marketing Campaign & Outreach ExecutiveSupport the credit card product strategy to increase adoption, market share, and profitability. Strengthen customer engagement and portfolio performance th...Show moreLast updated: 8 days ago
    • Promoted
    Marketing Communications Executive - MCKIN TALENT SOLUTIONS PTE. LTD.

    Marketing Communications Executive - MCKIN TALENT SOLUTIONS PTE. LTD.

    MCKIN TALENT SOLUTIONS PTE. LTD.Islandwide, SG
    Craft compelling content for press releases, newsletters, and corporate announcements.Manage internal and external communications for brand consistency. Handle media relations and public engagement ...Show moreLast updated: 7 days ago
    • Promoted
    • New!
    Marketing Executive - EH03

    Marketing Executive - EH03

    THE SUPREME HR ADVISORY PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
    Working hours : 8 : 15am - 5 : 30pm (fully on site).Location : Joo Koon (Transport from Lakeside / CCK / Joo Koon MRT).Salary : $3000 to $3500 + AWS + Bonus. The Marketing Executive is in charge of spearhe...Show moreLast updated: 19 hours ago
    • Promoted
    Marketing Communications Executive

    Marketing Communications Executive

    CAPELLA HOTEL, SINGAPORESingapore
    The Marketing Communications Executive creates and executes property-level communications with our customers.Reporting to the Director of Marketing Communications, the individual promotes on-brand ...Show moreLast updated: 6 days ago