Growth Marketing Manager, RLUSD

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK :

Ripple is growing and we’re looking for a passionate Growth Marketing Manager to join our Growth Marketing Team and have a pivotal role in RLUSD’s next phase of growth.

The ideal candidate understands how to build marketing campaigns based on the unique needs of each audience and is able to tie tactics to strategy and business objectives. They have experience building, launching, reporting and optimizing campaigns across Google, LinkedIn, X and / or and through key partners to build awareness and adoption for RLUSD.

In addition to implementing various digital marketing campaigns, this person will be responsible for regular reporting in partnership with Marketing Operations and the wider Ripple USD team. The right person doesn’t just execute and solve problems, but they’re also a self-starter who consistently looks for new ways to improve the programs and reach new goals.

WHAT YOU’LL DO :

• Work closely with our partners to position Ripple USD (RLUSD) as a trusted stablecoin for businesses. Create awareness, educational and joint-marketing campaigns with partners to generate broad RLUSD adoption
• Be responsible for day-to-day management of paid channels (e.g., paid search, paid social, display, OOH). Continuously experiment and test creative variations, messaging, and audience targeting to optimize cost efficiency and ROI
• Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
• Identify region-specific trends, channels, and opportunities for growth. Work alongside regional teams to tailor marketing tactics and languages
• Partner closely with teams across Product and Product Marketing, Legal, Business Development, Trade and Markets team, Design, Data Science, and Compliance to ensure cohesive announcements, integration, improve acquisition performance, and gather insights to inform strategy.
• Monitor key performance metrics across channels (CPA, ROAS, LTV, etc.) and deliver actionable insights to partners
• Provide monthly, and quarterly performance updates with recommendations for ongoing improvements

WHAT YOU'LL BRING :

WHO WE ARE : Do Your Best Work

Take Control of Your Finances

Take Care of Yourself

Benefits listed above are for full-time employees.

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK / EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.