Regional Field Marketing Manager - APAC

Regional Field Marketing Manager - APAC

Location : Singapore (Hybrid)

Employer : Global B2B Connectivity & Cloud Provider

Role Overview

Reporting to the APAC Marketing Director, you will own the end-to-end field-marketing strategy for five priority markets (Singapore, Hong Kong, Japan, Mainland China, Australia). Your remit spans integrated demand-generation campaigns, regional events, account-based marketing (ABM) initiatives and sales-enablement programs - all measured against pipeline and revenue contribution.

Key Responsibilities

• Develop and execute multi-channel demand-generation plans that source and accelerate qualified pipeline for regional sales teams.
• Localise global campaigns, content and messaging for cultural, language and regulatory nuances across APAC.
• Plan and deliver virtual and in-person events (industry conferences, executive briefings, partner co-marketing) with clear ROI targets.
• Maintain accurate reporting in Salesforce and Marketo (or equivalent); present performance insights and competitive intelligence to senior leadership.
• Collaborate with product marketing, digital teams and external agencies to ensure consistent brand positioning and timely campaign execution.

Candidate Profile

Compensation & Benefits