E-Commerce & Digital Marketing Manager

Key

Responsibilities

1. E-Commerce

& Digital Experience

Drive

high-growth online revenue targets with full ownership of our

website and digital storefront.

Lead

conversion optimisation, and build a seamless, best-in-class

customer journey across all digital touchpoints.

Conduct regular site audits and troubleshoot usability

and conversion issues as they arise.

Oversee

accurate product roll-outs and content updates to minimise friction

for Sales Operations and enable seamless order

fulfilment.

Identify and implement high-impact

initiatives, including category management, O2O experiences,

loyalty integration and new digital revenue

streams.

2. Digital &

Performance Marketing

Plan, execute,

and optimise full-funnel digital campaigns across SEM, Paid Social,

CRM, and other bottom-funnel channels-fully managed in-house (we do

not work with a media agency).

Conduct A / B

testing, audience segmentation, and competitive analysis to refine

creatives, messaging, and customer acquisition / retention best

practices.

Adopt and evolve best-in-class

attribution models to measure cross-channel impact and enhance

decision-making.

Develop our SEO strategy and

implement best practices with ongoing actionable insights,

optimisation and organic traffic improvements.

Partner with Brand Comms to maintain cohesive and

brand-aligned messaging across digital

touchpoints.

3. Data &

Reporting

Analyse and report on site,

campaign and channel performance weekly and monthly, with

actionable recommendations for continuous improvement.

Develop a strong understanding of our data architecture

and help build a unified, reliable source of truth across the

business.

Work closely with leadership to

align digital strategies with broader business goals and brand

objectives.

Job

requirements

Degree / Diploma in Marketing, or a related

field.

At least 3+ years' experience working

in an e-commerce and digital marketing role.

Proficient in Google and Meta Ads Manager and other paid

channels, with a strong track record of managing paid media budgets

to achieve high ROAS.

Experienced in Google

Analytics and other web analytics tools.

Analytical, attentive to detail and able to proactively

utilise data, consumer behaviour and market trends to maximise

online revenue while enhancing brand equity.

collaborative team player with a strong sense of ownership,

leadership and respect for others.

Excellent

communication skills are a must.

Experience

with Shopify, UI / UX, data and app management is highly

valued.

As part of the recruitment

process, shortlisted candidates will be required to complete a Case

Study Assignment to assess strategic thinking and problem-solving

skills.