Account Manager - PR

At SPAG / FINN, our public relations and public affairs work impacts real beneficiaries, patients, caregivers and masses, across the India sub-continent, South-East Asia and Asia-Pacific region. We pride ourselves in designing communication strategies that cut across geographies and cultural nuances. Come, be a part of this wonderful journey of bringing a difference to people’s lives, through communication and be a supporting pillar of the team to execute the campaigns.

An Account Manager will be responsible for ideating and driving the implementation of PR campaigns. The role includes closely working with the Sr. Account Manager / Account Director on the account for planning, strategizing and executing the campaign. He / she would gain experience in handling the end to end PR operations and contribute to the required industry.

Experience : 4-6 years of experience in PR or journalism

Key Deliverables :

• Responsible for Account Management & Account Servicing
• Liaising with the Regional team on the clients
• Accountable for client servicing as primary point of contact for evolving communication strategies to develop and maintain client's corporate identity. Ensure constant exchange of ideas to provide strategic guidance to clients on an ongoing basis
• Spearheading both traditional PR and social media projects
• Developing content including campaign plans, opinion pieces, presentations and proposals, press releases, social media releases, pitches and blog posts.
• Provide insight into key trends in the industries which are relevant to clients and creates story ideas that generate coverage and buzz.
• Locate media opportunity based on client requirements through media mapping; pitch interviews, story ideas & authored articles to media outlets; initiate relevant event participation, hold press conferences, events and press briefings; respond to media queries and pre-empt negative coverage
• Develop and maintain relationship with the media fraternity and keep a tab on media movements to provide media intelligence in accordance with client’s objectives. Develop and maintain healthy relations in key industry forums.
• Contribution to New Business Development : Making a worthy contribution towards new business pitches and developing PR proposals.
• Displaying effective Team Management Skills by mentoring junior team members.

What you’ll receive :

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