Sales & Customer Relations Senior Manager

Founded in 2015, Woopa Group is

a new generation travel agency and destination management company.

We re-invent the travel experience and combine adventure with

professional storytelling to create quality experiences for every

traveller. The Company manages the following leading tour operator

brands : Monster Day Tours, Lion Heartlanders,

8xplore and UBE -each

specializing in innovative tour concepts that connect culture,

history, and community in meaningful ways.

We

are looking for a driven and strategic Sales & Customer

Relations Senior Manager to lead our dynamic sales team at Woopa

Travels, focusing on our key brand - Lion Heartlanders. Lion

Heartlanders is a tour operator, and National Education solutions

provider. We conduct tours and educational programmes focusing on

Singapore's heritage and culture. We create tour programs that

focuses on The Singapore Story. Transform traditional tours into

interactive activities that encourages active learning and ensure

that our programs are deeply researched for factual

content.

In this role, you will spearhead our

sales strategy and execution, build and coach a high-performing

team, and drive revenue growth through purposeful partnerships and

outreach. You will play a central role in connecting people to

Singapore's culture, history, and heritage through compelling

programmes, while ensuring operational excellence and a strong

customer focus. If you're passionate about Singapore, interested in

making an impact through experiential learning, and have a proven

ability to lead and scale sales teams, we'd love for you to join

our mission in shaping how locals and visitors experience our

city.

Responsibilities `

Recruit, train, and manage a high-performing team of

sales representatives. Provide strong leadership, setting clear

goals and expectations and foster a positive and motivating work

environment

Devise and implement effective

sales strategies to achieve revenue targets for Lion Heartlanders,

including implemented targeted pricing strategies & promotions

to drive sales while maximizing profitability

Identify and qualify new sales channels and business

opportunities through market research, networking and lead

generation activities

Address customer

concerns and inquires promptly and professionally, and nurture

strong relationships with key customers to ensure high satisfaction

and loyalty

Optimize sales processes by

implementing best practices in sales methodologies & tools and

continuously review and improve the sales process for

efficiency.

Monitor and analyze sales metrics,

client preferences and market trends to identify improvement areas

in sales strategy and product development

Generate regular sales reports, providing insights and

recommendations. Develop accurate sales forecasts and

budgets.

Conduct regular training sessions for

product knowledge and selling skills. Stay informed about industry

trends and share relevant information. Provide ongoing coaching and

mentorship.

Foster open communication within

the team and across departments (i.e. operations, marketing) to

ensure a seamless customer experience. Represent the sales team in

leadership meetings.

Monitor expenses and take

corrective actions to meet financial targets. Effectively

coordinate with finance team on invoicing, payment & financial

matters.

Ensure the sales team operates in

compliance with policies and regulations. Provide guidance on

ethical considerations and responsible selling

practices.

Address challenges promptly,

developing creative solutions. Encourage a problem-solving mindset

within the sales team.

Stayed updated on

industry trends, competitor's activities and marketing demands to

shape informed sales decisions. Encourage a culture of innovation

within the sales team.

Compile quality weekly,

monthly and quarterly reports on business development progress for

management team and stakeholders, offering strategic

recommendations for continuous growth

Other

ad-hoc duties as

assigned

Requirements

Proven experience in sales leadership, ideally within the

travel, education, or cultural sectors

Track

record of meeting and exceeding sales targets and driving strategic

growth

Skilled in recruiting, training, and

managing sales teams with a motivational and hands-on

approach

Strong communication and

relationship-building abilities with clients, partners, and

internal teams

Data-driven mindset with the

ability to monitor sales metrics and translate insights into

action

Familiarity with CRM tools, sales

processes, and performance tracking

Passion

for local culture, education, and community engagement

Self-starter with a problem-solving attitude and

collaborative spirit

We

offer a commission package in addition to the basic salary