Regional Director E-commerce SEA & Pacific Sofitel, MGallery & Emblems (M / F / X) - Fixed-term contract

Regional Director E-commerce SEA & Pacific

La Maison Sofitel, MGallery & Emblems is a collection of 4 exclusive luxury brands across 60 countries, unlocking unique memorable moments in connection with the local destination. Our signature : all our talents express themselves with authenticity, playfulness in a diverse and inclusive environment, the ability to surprise our customers with exceptional tailor‑made experiences, and go the extra mile every day while embracing local culture. Join our Maison to strive for excellence – it is a place where you live your purpose!

Job Description

We are looking to replace our Regional Director E‑commerce South East Asia and Pacific for Sofitel, MGallery & Emblems during her maternity / parental leave for a period of minimum 6 months starting mid‑January 2026. This fixed‑term position is based either in Singapore or Sydney, Australia and reports to the VP E‑commerce & Acquisition.

Mission

As temporary Regional Director of E‑commerce, your core mission is to drive online revenue growth by building and optimizing a high‑performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio. You will lead, empower, and accelerate the region’s online business performance across all hotels, define and execute the regional digital commerce strategy, guide and inspire hotel E‑commerce directors, and ensure every property maximizes its online visibility and revenue across both direct channels (brand.com, ALL.com, CRM, Loyalty) and indirect channels (OTAs, Metasearch, GDS, bedbanks). Partner closely with global digital and marketing experts to enhance visibility, traffic, and conversion across all platforms.

Main Missions

• Design and implement the B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems in SEAPAC (total of 56 hotels, 12,000 rooms).
• Build commercial action plans and develop business opportunities.
• Audit, follow and report on the deployment and performances of the distribution strategy.
• Act as the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• Support & train La Maison’s hotels located in South East Asia & Pacific in their online distribution.

Main KPIs are : Revenue, Net RevPAR, Direct vs. Indirect weight, Conversion rate, Contribution rate, App download, Content score, Rate parity.

Qualifications

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