Asia Pacific - Regional Brand Director, Cosmetics

Asia Pacific - Regional Brand Director, Cosmetics

Date : 15 Oct 2025

Position Summary

• Responsible for delivering top and bottom line business goals and results. The Regional Director Cosmetics ensures go-to-market executional excellence, including products, services, and retail experience that capture consumers’ imaginations, and develops an innovative, industry-leading business model to build Cosmetics brand in Shiseido APAC region.
• Set up a long-term vision of Cosmetics brand in Asia Pacific region, and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust.
• Drive local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency for Cosmetics brand.
• Shape Cosmetics brand strategies, plans, and P&L in Asia Pacific region. Preserve brand equity in local affiliates and ensure local relevancy and speed to market that drives growth, and own executional excellence. Identify regional, local and cultural differences in order to properly tailor Brand Holder programs to local consumers and help Brand Holders to anticipate future consumer trends.
• Have a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities.
• Lead talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair, while leveraging the Shiseido Trust 8 Values.

Roles and Responsibilities

Requirements

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