eCommerce
Management : Develop
and manage the eCommerce strategy for trade partners, ensuring
alignment with overall business objectives.
Oversee the execution of eCommerce operations, including
product assortment, pricing strategies, promotions, and inventory
management.
Collaborate with sales teams to
ensure seamless integration of eCommerce initiatives with offline
trade strategies.
Optimize product listings,
ensuring they are compelling, accurate, and optimized for search
and conversion.
Monitor, analyze, and report
on key performance metrics (KPIs) for eCommerce and digital
marketing
activities.
Digital
Marketing Strategy :
Manage and optimize digital advertising campaigns on
platforms like social media channels tailored to the FMCG
market.
Develop and execute content digital
marketing strategies that enhance brand visibility and consumer
engagement within trade channels.
Utilize
tools and data analytics to drive targeted campaigns, customer
segmentation, and personalized digital marketing
efforts.
Stay current with industry trends,
consumer behaviour, and digital innovations in the FMCG sector,
applying this knowledge to enhance performance.
Work with internal and external teams to create and
optimize content that supports both brand and trade partner
objectives.
Ensure that content is tailored to
the FMCG audience and adheres to industry regulations and
standards.
Use data-driven insights to refine
strategies, improve ROI, and drive incremental sales
growth.
Operations
Management : Develop
with relevant operational teams to ensure a smooth handover of
goods to customers. Provide support to operations when needed to
ensure seamless
executive.
Job
Requirements : Minimum
Diploma in Marketing, Business, eCommerce, or a related
field.
At least 5 years of work experience in
digital marketing, with a strong focus in the FMCG industry
required.
Proficiency in eCommerce tools and
platforms, including experience with major FMCG retailer websites
and marketplaces.
Demonstrated experience in
direct negotiation with buyers and retailers, as well as a
comprehensive understanding of consumer channels, is
essential.
Maintain the integrity of the brand
image and consistency of voice across multiple channels to ensure
the brands stay top of mind.
Strong
understanding of FMCG sales dynamics, trade marketing, and shopper
behaviour
Experience with digital marketing
tools and online platforms (e.g.Tiktok, Shopee, Lazada,
etc).
Excellent communication, negotiation,
and relationship-building skills.
Knowledge of
FMCG regulatory requirements and industry standards is a
plus.
Ability to work collaboratively in a
fast-paced environment and manage multiple tasks
simultaneously.
Strong analytical abilities
are necessary, along with the capacity to identify new growth
opportunities.
Must be highly motivated,
driven, patient, and possess a positive attitude, contributing
effectively as a team player.
Manager • Singapore