Marketing Manager

Roles & Responsibilities

Key Responsibilities

• Strategy Development : Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Campaign Management : Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
• Market Research : Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
• Budget Management : Manage marketing budgets and allocate resources effectively to maximise the return on investment.
• Team Leadership : Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
• Performance Analysis : Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.
• Cross-Functional Collaboration : Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
• Brand Management : Maintain a consistent brand image and message across all marketing communications and platforms.Essential Skills
• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities
• Excellent project management and organisational skills.

Tell employers what skills you have

Market Research

Traditional Media

Budgets

Leadership

Advertising

Product Marketing

Social Media

Marketing Strategy

Marketing Communications

Marketing

Strategy

B2B

Project Management

Digital Marketing

Communication Skills

Product Development