Roles & Responsibilities
Marketing Manager Job Description
We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Marketing Manager Responsibilities
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Marketing Manager Requirements
A Bachelor’s degree in marketing, business or any other relevant fieldSound understanding of marketing fundamentals and tacticsCreative thinking and problem-solving abilityLeadership and project management skillsKnowledge of digital marketing and social media marketing strategiesExcellent verbal and non-verbal communication skillsProficiency with marketing tools and softwareProficient in marketing research and statistical analysisThe ability to work under pressure.Availability to work within opening hours (e.g. evenings, holidays, weekends).Tell employers what skills you have
Lead Generation
Tactics
Management Skills
Marketing Research
Social Media
Pay Per Click
Event Management
Content Curation
Digital Marketing
Publicity
Copywriting
Social Media Marketing
Creative Thinking
Pricing
Brochures
Brand Awareness