Country Manager

Roles & Responsibilities

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

We’re growing and are looking for an exceptional Country Manager to join us in Singapore, focusing on our B2C platform.

Mission

The mission of the Country Manager is to coordinate, grow and lead a high performance team that delivers the outcomes needed to grow our B2C platform ; driving customer acquisition, revenue, breadth of offerings, and profitability in the SG market. You will collaborate closely with the Chief Business Officer and Group Leadership Team to develop the in-market vision and plans.

You will also be front-and-center in market evangelism, PR, and branding - giving talks, raising awareness of MoneySmart, and promoting good financial practices among consumers to strengthen our position as the go to B2C financial platform.

Responsibilities

• Lead the Singapore business with full P&L ownership and accountability for growth, profitability, and long-term sustainability
• Collaborate with the Group Chief Business Officer and Exco leadership to shape market strategy, define business priorities, and deliver on annual and multi-year plans
• Build, inspire, and scale a high-performing cross-functional team (account management, marketing, operations, content), while embedding MoneySmart’s culture and values in-market
• Drive commercial growth by developing strategic partnerships, negotiating at C-suite level with banks, insurers, and ecosystem partners, and securing favorable commercial outcomes (pricing, exclusives, co-marketing)
• Identify and capture new business development opportunities across merchants, suppliers, and partnerships to expand the local ecosystem
• Oversee daily operations, execution cadence, and operational excellence, ensuring efficiency, compliance, and scalability
• Partner with Group functions (Finance, HR, Legal, Audit, Product) to ensure smooth execution of corporate processes while adapting to local market needs
• Elevate customer engagement and experience by driving campaigns, improving conversion, and helping users achieve their financial goals
• Serve as the voice of the market at Exco level, providing insights, market intelligence, and recommendations to influence group strategy

Requirements

Moneysmart culture values and tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values :

Tell employers what skills you have

Account Management

Sustainability

Scalability

Operational Excellence

Evangelism

Customer Engagement

Loans

Credit Cards

Customer Acquisition

Market Intelligence

New Business Development

Accountability

Cadence

Business Development

Pricing

Strategic Partnerships