Associate Director, Digital Marketing

JOB

SUMMARY

We are seeking a highly

driven Associate Director, Digital Marketing to lead the

implementation of performance marketing initiatives, optimise

channel mix, and build frameworks that drive measurable business

growth and brand equity impact. This role requires deep expertise

in digital measurement, attribution, martech enablement, and

integrated media planning, combined with the ability to connect

brand health outcomes to performance

effectiveness.

The position will serve as the

voice of digital marketing, collaborating with business, digital

sales, and cross-functional teams to deliver best-in-class

go-to-market (GTM) strategies while ensuring marketing is

accountable for both commercial impact and long-term brand equity

growth for Standard Chartered Bank Wealth & Retail Banking

(WRB)

Singapore.

RESPONSIBILITIES

Strategy

Martech on Data Driven Marketing Approach

• Oversee and

ensure accuracy of floodlight tagging setup, DCM (Campaign Manager

360) configuration, and path-to-conversion reporting.

Understand ad tagging requirements and campaign tracking from a

customer journey perspective.

Martech / Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer,

pixel-based segmentation) to enable audience-first

strategies.

custom audiences, and hygiene funnel strategies to balance

performance efficiency and brand building.

Business

Performance

Marketing & Optimisation

performance marketing strategies across paid, owned, and earned

channels to optimise CAC, ROAS, CPA, CPC, and funnel

conversion.

across Prime, Engage, and Convert funnels to maximise efficiency

and impact.

data-driven, view-through, incrementality) to connect marketing

outcomes with business

impact.

Processes

Digital Media Planning & Effectiveness

integrated marketing teams in developing effective media plans that

align with business priorities and customer journeys.

Partner with insights and research teams to embed brand health

measurement frameworks (equity growth, consideration uplift,

awareness, affinity, NPS) into campaign reporting.

brand equity performance to long-term growth metrics and ensure

brand-building initiatives complement short-term performance

delivery.

People & Talent

Stakeholder Collaboration & GTM

Initiatives

cross-functional GTM initiatives, cycle planning, and campaign

execution.

business teams to align marketing activities with sales and brand

priorities.

showcase both campaign effectiveness and brand equity

contribution.

Risk

Management

Management framework, group code of conduct and applicable

policies, procedures, and guidelines.

mitigate reputational and operational risks by ensuring compliance

with CABM Global standards, country regulation and audit

requirement.

Governance

Operational & Governance

Support

issuance, reporting facilitation, and vendor / agency coordination /

quarterly service review meeting.

with internal processes, governance frameworks, and campaign

execution standards.

version control of all deliverables and

approval.

Regulatory &

Business Conduct

conduct and live by the Group's Values and Code of Conduct.

standards of ethics, including regulatory and business conduct,

across Standard Chartered Bank. This includes understanding and

ensuring compliance with, in letter and spirit, all applicable

laws, regulations, guidelines and the Group Code of

Conduct.

escalate, mitigate, and resolve risk, conduct and compliance

matters.

Key

Stakeholders

& Mar-tech Leads

Leads

Procurement, Finance, Legal, Risks & Compliance

Digital (Mar-tech / Ad-tech Owners)

Platform Owners)

Global CABM

Other

Responsibilities

good and Group's brand and values in Singapore WRB Marketing.

Perform other responsibilities assigned under Group, Country,

Business or Functional policies and

procedures.

Our Ideal

Candidate

Bachelor's

degree in marketing, business administration, or a related field.

Master's degree or MBA is strongly preferred

plus years experience in digital marketing in financial services

space

Hands on experience launching marketing

campaigns across multiple markets & MARTECH tools such as adobe

tech stack, analytics tools & CDPS / DMP

Hands on experience with marketing technology platforms

& tools such as adobe tech stack, analytics tools &

CDPS / DMPS & Media Operation set ups

Experience in MarTech tools - Customer Data Platform

(CDP).

Role Specific

Technical Competencies

Google

Analytics

About

Standard Chartered

We're an

international bank, nimble enough to act, big enough for impact.

For more than 170 years, we've worked to make a positive difference

for our clients, communities, and each other. We question the

status quo, love a challenge and enjoy finding new opportunities to

grow and do better than before. If you're looking for a career with

purpose and you want to work for a bank making a difference, we

want to hear from you. You can count on us to celebrate your unique

talents and we can't wait to see the talents you can bring

us.

Our purpose, to drive commerce and

prosperity through our unique diversity, together with our brand

promise, to be here for good are achieved by how we each live our

valued behaviours. When you work with us, you'll see how we value

difference and advocate inclusion.

Together

we : Do the right

thing and are assertive, challenge one another, and

live with integrity, while putting the client at the heart of what

we do

Never

settle, continuously striving to improve and

innovate, keeping things simple and learning from doing well, and

not so well

Are better

together, we can be ourselves, be inclusive, see

more good in others, and work collectively to build for the long

term

What we

offer

In line with our

Fair Pay Charter, we offer a competitive salary and

benefits to support your mental, physical, financial and social

wellbeing.

Core bank

funding for retirement savings, medical and life

insurance, with flexible and voluntary benefits

available in some locations.

Time-off including annual

leave, parental / maternity (20 weeks), sabbatical (12 months

maximum) and volunteering leave (3 days), along with minimum global

standards for annual and public holiday, which is combined to 30

days minimum.

Flexible

working options based around home and office

locations, with flexible working patterns.

Proactive wellbeing support

through Unmind, a market-leading digital wellbeing platform,

development courses for resilience and other human skills, global

Employee Assistance Programme, sick leave, mental health

first-aiders and all sorts of self-help toolkits

A continuous learning

culture to support your growth, with opportunities

to reskill and upskill and access to physical, virtual and digital

learning.

Being part of an

inclusive and values driven organisation, one that

embraces and celebrates our unique diversity, across our teams,

business functions and geographies - everyone feels respected and

can realise their full

potential.

Recruitment

Assessments

Some of our roles use

assessments to help us understand how suitable you are for the role

you've applied to. If you are invited to take an assessment, this

is great news. It means your application has progressed to an

important stage of our recruitment

process.

Visit our careers website

www.sc.com / careers