Branding Manager (F&B Cafe) - CK

Roles & Responsibilities

Location : Central

Position : Branding Manager (F&B Cafe) Job ID : 19901- CK

Salary : Basic up to $9,000

Industry : F&B

5 days work week including weekends

Responsibilities :

Our client is seeking an experienced Branding Manager to lead the launch and growth of their new bakery café in Singapore. This is a critical leadership position that will report directly to the Director and will oversee the brand development, product planning, sales strategy, and team management, with the goal of establishing a locally rooted, community-focused brand.

As the Branding Manager, you will play a key role in shaping the café's identity in the Singapore market, adapting the existing product and packaging concepts to suit local preferences, and building strong connections with suppliers, vendors, and other partners. The role involves full oversight of operations from launch to eventual multi-store expansion.

Key Responsibilities :

• Lead the brand development and localization strategy for the Singapore market
• Oversee product planning and development, in alignment with the brand’s concept
• Develop and execute sales and marketing strategies tailored to local customers
• Manage relationships with suppliers, vendors, and service providers (e.g. packaging, kitchenware, etc.)
• Ensure hygiene, food safety, and regulatory compliance standards are met
• Recruit, train, and manage the in-store and support teams
• Be actively involved in the launch phase, including being on-site at the café during opening
• Collaborate with the Director on long-term business development and potential expansion plans
• Build a brand that integrates with the local community and earns customer loyalty

Requirements :

Interested applicants please send your resume to Calista(R22104418) with email subject header " Branding Manager (F&B Cafe) Job ID : 19901 - CK ".

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Tell employers what skills you have

Market Research

sales and marketing plan

Management Skills

Sales and Marketing

Leadership

Brand Development Strategy

Regulatory Compliance

Food Safety

Localization

Restaurants

Marketing

Strategic Brand Development

Packaging

Managing Restaurant

Training

Business Development

Brand Development

Restaurant Operation

Japanese

People Management