Key Responsibilities :
1. Advocacy & Public Awareness in a Non-Profit Setting
- Develop and implement advocacy strategies to shift public perceptions on elderly care and ex-offender reintegration.
- Design and execute public awareness campaigns to highlight the foundation's mission.
- Craft compelling narratives and case studies that empower beneficiaries and encourage social inclusion.
2. Digital Communication & Technology for Outreach
Implement multichannel outreach through websites, social media, and digital platforms to engage different demographics.Utilize data-driven insights from communication platforms to optimize engagement and outreach effectiveness.3. Public & Media Relations with a Social Impact Focus
Build and maintain relationships with media, influencers, and policymakers to drive awareness and support for non-profit initiatives.Oversee the creation of press releases, media kits, and thought leadership content to shape public discourse on aging and rehabilitation.Monitor and analyze media trends to refine strategies and maximize advocacy impact.4. Internal Communications & Volunteer Engagement
Foster a shared sense of purpose among employees and volunteers by aligning internal messaging with the foundation's mission.Develop internal newsletters, updates, and knowledge-sharing platforms to keep staff engaged and informed.Organize mission-driven team-building activities that strengthen organizational culture.5. Communication Policies & Crisis Management
Enforce communication guidelines to ensure consistency in messaging across all platforms.Ensure compliance with ethical storytelling principles, maintaining dignity and respect for beneficiaries.