Roles & Responsibilities
Job Title : Sales Director – Electrical Engineering
Location : Singapore
Employment Type : Full-Time
Job Summary
We are seeking an experienced and results-driven Sales Director to spearhead our business development efforts in the electrical engineering sector. This senior leadership role is responsible for driving revenue growth, expanding market presence, and strengthening client relationships. You will lead the end-to-end sales process — from strategy and opportunity identification to proposal management, negotiation, and closure.
The ideal candidate has a strong background in electrical or M&E (Mechanical & Electrical) sales, deep knowledge of Singapore’s construction and infrastructure market, and the ability to combine technical understanding with strategic commercial thinking.
Primary Responsibilities
1. Sales Strategy & Growth
- Develop, implement, and refine sales strategies to achieve revenue targets and expand the company’s market share.
- Identify and penetrate new business opportunities across commercial, industrial, government, and infrastructure sectors.
2. Client Acquisition & Retention
Build and maintain long-term client relationships, ensuring high levels of engagement and satisfaction.Establish partnerships with consultants, main contractors, developers, and public agencies.3. Tendering & Proposal Management
Lead the preparation and submission of quotations, proposals, and public-sector tenders (GeBIZ).Work closely with engineering teams to ensure proposals are technically sound, competitive, and meet client requirements.4. Sales Performance & Reporting
Maintain an active sales pipeline with accurate forecasting and regular reporting to management.Define, track, and achieve KPIs aligned with company growth objectives.5. Market Intelligence
Monitor competitors, industry trends, and pricing strategies to maintain a competitive edge.Provide feedback to internal teams on market opportunities and potential risks.6. Team Collaboration
Work closely with project delivery and technical teams to ensure seamless handover of projects after sale.Contribute to a collaborative, high-performance sales culture within the organization.Requirements
Degree / Diploma in Electrical Engineering, Business, or related discipline.Minimum 7–10 years of proven B2B sales experience, preferably in electrical engineering or M&E industry, with at least 3 years in a leadership capacity.Strong knowledge of Singapore’s public-sector tendering process and platforms (e.g., GeBIZ) is highly advantageous.Excellent communication, presentation, and negotiation skills with a consultative approach.Strong business acumen with a track record of achieving sales targets.Ability to lead, motivate, and develop a sales team.Possession of a valid Class 3 / 3A driving licence will be an advantage.What We Offer
Competitive remuneration package with performance-based incentives.Opportunity to shape the company’s sales direction and growth strategy.Collaborative and innovative work environment.Career progression in a growing and future-focused engineering company.Tell employers what skills you have
Negotiation
Forecasting
Team Collaboration
Business Acumen
Electrical
Sales Process
B2B
Market Intelligence
Revenue Growth
Electrical Engineering (including power engineerin
Business Development
Tendering
Pricing
Project Delivery
Electrical Engineering
Electrical Engineering Management