Sales Performance Training Manager (Automotive Division) - BYD BY 1826 (LIFESTYLE) PTE. LTD.

Roles & Responsibilities

Location : Singapore – Based across multiple BYD by 1826 showroom locations.

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About Us : BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.

Job Summary :

BYD by 1826 is seeking a highly driven and experienced Sales Performance Training Manager to lead and execute our end-to-end sales training strategy for both BYD and DENZA car sales consultants (SCs). Reporting directly to the Chief Sales Officer (CSO), this role is pivotal in building a high-performing sales force through structured training, continuous evaluation, and ongoing development initiatives.

The ideal candidate will have a deep understanding of automotive sales, learning principles, and performance coaching. You will be responsible for equipping our SCs with strong product knowledge, sales skills, and competitive insights across all locations – including Suntec, Zhongshan, and our upcoming launches at Waterway Point, Centrepoint, and IMM.

Key Responsibilities :

1. Training & Development

• Design and deliver structured onboarding programs for new SCs (both BYD and DENZA brands).
• Conduct regular in-person and digital training workshops to enhance product knowledge, sales techniques, and compliance.
• Maintain updated knowledge on BYD, DENZA, and competitor car models to prepare relevant training content.

2. Performance Management

3. Operational Support

4. Market Research

Requirements

Preferred Qualifications :

Career Growth :

This is a key strategic role with high visibility. Future progression into Head of Sales Development or Regional Training Lead roles is possible as the dealership network expands.

Tell employers what skills you have

Product Knowledge

Market Research

Coaching

Sales

Quality Control

Sales Management

Marketing

Strategy

Compliance

Automotive Sales

Performance Management

Hospitality