Associate Director, Digital Marketing - STANDARD CHARTERED BANK (SINGAPORE) LIMITED

Roles & Responsibilities

JOB SUMMARY

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness.

The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered Bank Wealth & Retail Banking (WRB) Singapore.

RESPONSIBILITIES

Strategy

Martech on Data Driven Marketing Approach

• Oversee and ensure accuracy of floodlight tagging setup, DCM (Campaign Manager 360) configuration, and path-to-conversion reporting.
• Understand ad tagging requirements and campaign tracking from a customer journey perspective.
• Partner with Martech / Adtech (e.g., Adobe Audience Manager, CDP, GA4, AppsFlyer, pixel-based segmentation) to enable audience-first strategies.
• Define and optimise prospecting criteria, custom audiences, and hygiene funnel strategies to balance performance efficiency and brand building.

Business

Performance Marketing & Optimisation

Processes

Digital Media Planning & Effectiveness

People & Talent

Stakeholder Collaboration & GTM Initiatives

Risk Management

Governance

Operational & Governance Support

Regulatory & Business Conduct

Key Stakeholders

Other Responsibilities

Our Ideal Candidate

Role Specific Technical Competencies

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we :

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com / careers

Tell employers what skills you have

Charter

Digital Media

SEM

Segmentation

Channel

Strategy

Digital Marketing

Advocate

Adobe Analytics

Banking

Finance

Integrated Marketing

Media Planning

Google Analytics

SEO

Senior Stakeholder Management

Oral & Written Communication Skills